Published by Jessica Weisman-Pitts
Posted on November 29, 2022
3 min readLast updated: February 3, 2026
Groundbreaking ad tech company continues on its mission to help advertisers optimise campaigns, reducing hidden costs and offering built-in cybersecurity measures
Groundbreaking ad tech company continues on its mission to help advertisers optimise campaigns, reducing hidden costs and offering built-in cybersecurity measures
AIDEM today announces the global availability of its privacy-first Demand Side Platform (DSP) as well as a new partnership with FouAnalytics, to help clients improve campaign effectiveness while detecting and mitigating ad fraud and waste.
Moving on from media buying with legacy platforms which depend on cookies to operate, advertisers are now switching to AIDEM; a modern cookie-free buying platform, purpose-built to be compliant with all privacy regulations worldwide. This is achieved thanks to a targeting AI that operates on a purely semantic basis without relying on IDs, personal, first, or third-party data.
Giovanni Solazzo, Founder of AIDEM, explains: “AIDEM represents ‘media’ turned around, literally and figuratively. We are on a mission to provide transparency in media and so we are delighted to announce this platform-wide partnership with FouAnalytics, so every customer can ‘see Fou themselves’. The combination of AIDEM and FouAnalytics offer advertisers vastly upgraded tools.
“AIDEM’s AI is connected to the ‘bid firehose’ and evaluates up to 10 trillion requests per week. The vast majority of fraudulent and problematic bid requests are automatically filtered out before advertisers make a single bid, while the platform also eliminates the ‘ad tech tax’, hidden arbitrage, leakage, undisclosed kick-backs, and ‘unknown delta’ that drain advertisers’ budgets on other platforms.”
Independent ad fraud researcher, Dr. Augustine Fou, founder of FouAnalytics, adds: “AIDEM is far and away the most accurate DSP I have ever used. Having long documented double-digit inaccuracies and leakage, when using AIDEM, I find my campaign settings are delivered exactly. It’s, therefore, no surprise to see growing numbers of advertisers who want to reduce their reliance on Google platforms and other legacy DSPs using AIDEM to buy digital media going forward.”
Every ad impression can be monitored with FouAnalytics and the AIDEM platform proactively excludes fraudulent supply paths, sites and apps from the entire system. This eliminates the work that customers usually have to do when adding sites and apps to block lists manually and helps them avoid paying more for supply path optimization services.
AIDEM customers can opt into a full dashboard view of FouAnalytics to monitor and manage their own campaigns by ticking a checkbox. They are also being offered a discount of one-third on annual FouAnalytics Enterprise subscriptions.
For more information:
Press Contact:
Maryum Sheikh, Press Lead, The Digital Voice™
About AIDEM:
AIDEM is a group of AdTech visionaries on a mission to give a first-class ticket to a Modern Age of digital advertising to as many businesses as possible.
Our solutions, AIDEM One & AIDEM Plugin completely disrupt the supply chain – apart from offering the highest returns in the world of programmatic, they also solve a long-time problem of companies and brands: hidden middlemen fees.
By cutting out these costs, AIDEM all-in-one tech effectively increases the working media for its clients – the media spent solely on advertising. That way, 75% of the budget goes to publishers.
Plus, when businesses gain more understanding about how their programmatic investments work, they can maximise campaign potential.
We keep on building the future of digital advertising while nurturing our three core values – sustainability, transparency and privacy.
Let’s chat online or live at our offices in London, Milan and New York.
A Demand Side Platform (DSP) is a technology platform that allows advertisers to purchase digital advertising space in an automated way, optimizing their ad campaigns across multiple ad exchanges.
Ad fraud refers to any deliberate activity that misrepresents the genuine performance of digital advertising, often leading to wasted ad spend and ineffective campaigns.
Cybersecurity involves protecting computer systems, networks, and data from theft, damage, or unauthorized access, ensuring the integrity and confidentiality of information.
Cookie-free advertising refers to digital marketing strategies that do not rely on cookies or tracking identifiers, focusing instead on privacy-compliant methods for targeting audiences.
Campaign management is the process of planning, executing, tracking, and analyzing marketing campaigns to optimize performance and achieve specific business goals.
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