Top Stories
Adnami secures series A funding from QNTM Group
Global Banking & Finance Review®
Company
The investment is designed to accelerate Adnami’s steep growth trajectory as it continues to revolutionise programmatic, high impact advertising
London, UK, 23rd August, 2022: Following its rapid growth across the Nordics and throughout Europe, leading ad tech company Adnami today announces that it has secured series A growth funding from QNTM Group.
Adnami is on a mission to improve the effectiveness of digital advertising. Its solutions for programmatic high impact advertising allow brands to get better returns on their marketing investments. As a response to some of the central issues the ad market is facing with targeting and tracking, scalable solutions for digital brand advertising are in high demand and this funding is earmarked for Adnami to expand its product portfolio and to drive its continued geographical expansion across Europe and beyond.
QNTM is a portfolio company founded in 2020 and owned by the Nordic private equity company, Altor. Its focus is to invest in and build an ecosystem of companies focused on digitalisation within the sales and marketing value chain. QNTM invests in founders and companies with capital, expertise and an invaluable ecosystem to support their ambitions to be world class within their industry.
Simon Kvist Gaulshøj, CEO at Adnami, comments: “The previous decade was about data and algorithms. We believe this decade is going to be about creativity, attention and transparency. Our platform and services enable brands to serve more creative ad experiences which is proven to deliver an average of 10X user attention compared to standard display. As there is a lot of appetite in the market for solutions like ours, the timing is just right for us to take our company to the next level.
“We are delighted to have found industry-focused investors who understand the challenges and changes the space is undergoing. With QNTM, we have alongside us an incredibly strong partner when it comes to structuring and scaling tech businesses internationally.”
Eivind Roald, CEO at QNTM, adds: “We are truly excited to be joining Adnami at such an exciting moment in its growth journey. We have been hugely impressed with the results Adnami and its team have delivered so far, and believe that its technology-focused approach makes it an extremely attractive proposition for publishers, agencies and advertisers worldwide.”
Earlier this year, Adnami opened offices in Hamburg and Paris and strengthened its management team with the appointment of Jørgen Flarup Gosvig, who has been part of the European scale-up scene for the last decade, as CFO.
For more information: simon@adnami.io
Website: www.adnami.io
About Adnami:
Adnami specialises in programmatic, high-impact advertising solutions. Its templated and platform-agnostic approach to high impact advertising provides a scalable and automated solution to run attention-grabbing and impactful advertising campaigns. Adnami works with a growing portfolio of publishers, agencies and advertisers; reaching over 300 million uniques every month across 3,000 domains. With offices in Copenhagen, Stockholm, London, Hamburg and Paris, Adnami continues to expand its solutions for high impact advertising, working with a diverse range of brand clients such as Heineken, BMW, American Express, Disney, Samsung and Amazon.
Venture capital is a form of private equity financing that is provided to startups and small businesses with long-term growth potential. Investors provide capital in exchange for equity, or ownership stake, in the company.
Programmatic advertising is the automated buying and selling of online advertising space, using technology to target specific audiences and optimize ad placements in real-time.
Digital advertising refers to marketing efforts that use the internet and electronic devices to reach consumers. This includes display ads, social media ads, and search engine marketing.
A growth funding round is a stage of investment where a company raises capital to expand its operations, develop new products, or enter new markets, typically after proving its business model.
A portfolio company is a company that is owned or invested in by a private equity firm or venture capital firm, which manages a collection of investments across various companies.
Explore more articles in the Top Stories category
