Activision aims to help UK regulator ‘better understand our industry’


LONDON (Reuters) – “Call of Duty” maker Activision Blizzard said on Wednesday it hoped it could help Britain’s competition regulator better understand the gaming industry after it said the acquisition of Activision Blizzard by Microsoft could harm gamers.
LONDON (Reuters) – “Call of Duty” maker Activision Blizzard said on Wednesday it hoped it could help Britain’s competition regulator better understand the gaming industry after it said the acquisition of Activision Blizzard by Microsoft could harm gamers.
“These are provisional findings, which means the CMA sets forth its concerns in writing, and both parties have a chance to respond,” a spokesperson said.
“We hope between now and April we will be able to help the CMA better understand our industry to ensure they can achieve their stated mandate to promote an environment where people can be confident they are getting great choices and fair deals, where competitive, fair-dealing business can innovate and thrive, and where the whole UK economy can grow productively and sustainably.”
(Reporting by Paul Sandle; editing by William James)
An acquisition is a corporate action in which one company purchases most or all of another company's shares to gain control of that company.
The gaming industry encompasses all businesses involved in the development, marketing, and monetization of video games, including console, PC, and mobile gaming.
Innovation in business refers to the process of developing new ideas, products, or services that improve efficiency, effectiveness, or competitive advantage.
Sustainability in finance refers to investment strategies that consider environmental, social, and governance (ESG) factors, aiming to generate long-term financial returns while promoting positive societal impact.
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