Published by Global Banking & Finance Review®
Posted on April 9, 2025
1 min readLast updated: January 24, 2026
Air France-KLM cuts economy fares on transatlantic flights to maintain demand amid economic concerns, says CEO Ben Smith.
(Reuters) - Air France-KLM is slashing prices to maintain full economy cabins on its transatlantic flights as the airline faces weakening demand for international travel, the European carrier's top boss told Bloomberg News on Wednesday.
The company is noticing a "slight softness" in economy-class fares, while its premium cabins enjoy "relative stability," the airline's CEO, Ben Smith, told Bloomberg TV.
He added that the French airline has not yet altered its flight capacity in response to these trends, though an economic downturn could pose fresh challenges.
Shares of European airline groups have plunged after U.S President Donald Trump revealed on April 2 his "reciprocal" tariff plan that included an imposition of 20% tariffs on European Union products such as Airbus planes.
The EU is set to launch its first counter-measures against Trump's tariffs next week.
Smith told Bloomberg that travel is one of the first industries to get hit during economic downturns, adding that this is uncharted territory.
Air France did not immediately respond to a Reuters request for comment.
(Reporting by Bipasha Dey in Bengaluru; Editing by Maju Samuel)
The article discusses Air France-KLM's strategy to cut economy fares on transatlantic flights to counter weakening demand.
According to CEO Ben Smith, premium cabins are experiencing 'relative stability' despite economic challenges.
U.S. tariffs on EU products, including Airbus planes, are impacting European airline shares.
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