Published by Global Banking and Finance Review
Posted on January 27, 2026
1 min readLast updated: January 27, 2026

Published by Global Banking and Finance Review
Posted on January 27, 2026
1 min readLast updated: January 27, 2026

Evoke, owner of William Hill UK, delays its 2026 forecast amid a strategic review following UK gambling tax hikes, reporting a 3% Q4 revenue decline.
Jan 27 (Reuters) - William Hill UK and 888 owner Evoke reported a 3% year-on-year fall in fourth-quarter revenue on Tuesday and withheld forward guidance as it reviews strategic options after the UK budget raised taxes on the gambling sector.
The debt-laden betting company forecast its adjusted core profit to be in line with market expectations, between 355 million pounds and 360 million pounds ($486 million and $493 million), for the year ended December 31.
UK-focussed Evoke announced plans for a strategic review in December, including a potential sale, and withdrew its medium-term targets after British Finance Minister Rachel Reeves announced a rise in levies on online gaming in her November budget.
"We continue to believe these tax increases will negatively impact the industry's economic contribution, customer protection, and will ultimately serve to support further growth in the illegal black market," CEO Per Widerstrom said in a statement.
($1 = 0.7307 pounds)
(Reporting by Simone Lobo and Nithyashree R B in Bengaluru; Editing by Rashmi Aich)
The article discusses Evoke's strategic review and its decision to delay the 2026 forecast due to UK gambling tax increases.
Evoke reported a 3% year-on-year decline in fourth-quarter revenue.
The tax increases may negatively affect the industry's economic contribution and customer protection.
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