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    Home > Finance > William Hill UK owner Evoke withholds 2026 forecast amid strategic review
    Finance
    William Hill UK owner Evoke withholds 2026 forecast amid strategic review

    Published by Global Banking and Finance Review

    Posted on January 27, 2026

    1 min read

    Last updated: January 27, 2026

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    Trump discusses land swaps for peace between Ukraine and Russia - Global Banking & Finance Review
    Tags:financial crisiscorporate taxUK economyfinancial managementtax administration

    Quick Summary

    Evoke, owner of William Hill UK, delays its 2026 forecast amid a strategic review following UK gambling tax hikes, reporting a 3% Q4 revenue decline.

    Table of Contents

    • Evoke's Strategic Review and Financial Outlook
    • Impact of Tax Increases on the Industry
    • Current Financial Performance and Expectations

    Evoke, Owner of William Hill UK, Delays 2026 Forecast Amid Review

    Evoke's Strategic Review and Financial Outlook

    Jan 27 (Reuters) - William Hill UK and 888 owner Evoke reported a 3% year-on-year fall in fourth-quarter revenue on Tuesday and withheld forward guidance as it reviews strategic options after the UK budget raised taxes on the gambling sector.

    Impact of Tax Increases on the Industry

    The debt-laden betting company forecast its adjusted core profit to be in line with market expectations, between 355 million pounds and 360 million pounds ($486 million and $493 million), for the year ended December 31.

    Current Financial Performance and Expectations

    UK-focussed Evoke announced plans for a strategic review in December, including a potential sale, and withdrew its medium-term targets after British Finance Minister Rachel Reeves announced a rise in levies on online gaming in her November budget.

    "We continue to believe these tax increases will negatively impact the industry's economic contribution, customer protection, and will ultimately serve to support further growth in the illegal black market," CEO Per Widerstrom said in a statement. 

    ($1 = 0.7307 pounds)

    (Reporting by Simone Lobo and Nithyashree R B in Bengaluru; Editing by Rashmi Aich)

    Key Takeaways

    • •Evoke delays 2026 forecast amid strategic review.
    • •UK gambling tax increases impact Evoke's financial outlook.
    • •Evoke reports a 3% decline in Q4 revenue.
    • •Potential sale considered in Evoke's strategic review.
    • •CEO warns of negative impacts on the industry.

    Frequently Asked Questions about William Hill UK owner Evoke withholds 2026 forecast amid strategic review

    1What is the main topic?

    The article discusses Evoke's strategic review and its decision to delay the 2026 forecast due to UK gambling tax increases.

    2How did Evoke's revenue perform?

    Evoke reported a 3% year-on-year decline in fourth-quarter revenue.

    3What are the potential impacts of the UK tax increases?

    The tax increases may negatively affect the industry's economic contribution and customer protection.

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