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Why everyone’s thinking about ransomware the wrong way

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Why everyone’s thinking about ransomware the wrong way

Sandra Bell, Head of Resilience, Sungard Availability Services

It’s become a fact of life that hackers might lock down your computer, blocking access to your most valuable data, and vowing to free it only if you pay up. Ransomware is nothing new, but it’s profitable, and hackers are deploying it left and right.

Mitigating ransomware is actually fairly straightforward. If you have backups, if your network is segmented, really all you have to do is wipe the infected computers, and reimage them from backups. If you’re prepared, the recovery takes maybe 20 minutes.

But if it’s so easy to recover from ransomware, why is it still such a problem?

It comes down to human psychology. If we truly want to stop ransomware in its tracks, it takes an understanding of the real problems that this malware preys on.

Here are four things you need to know about ransomware if we’re ever going to stop it.

  1. The real target of ransomware (might not be what you think)

If you think your IT systems are the target of ransomware, you’re not alone. But you’re also not correct.

Your IT systems are just the delivery mechanism. The real target is your employees.

Ransoms rely on psychological manipulation that IT systems aren’t susceptible to (AI isn’t there just yet). The systems are the prisoner being held for money.

The psychology of ransomware is complex, and the two main types — locker and crypto — use different tactics and are successful within different populations of people (more on this later).

It’s not just a case of getting your workforce to abide by security rules and keep their eyes open for dodgy ransom notes (this just helps prevent the data and system from becoming prisoners).

You must recognize their unique psychological susceptibilities and design work practices that prevent individuals within your workforce from becoming attractive targets.

  1. Who is more likely to fall for ransomware and how to stop them

As mentioned above, ransomware uses complex psychological tactics to get their targets to pay. The two main types of ransomware play off different psychological vulnerabilities.

Crypto finds and encrypts valuable data and typically asks for a fee to unencrypt the files, often creating a time pressure for paying. Crypto plays on the “endowment effect” in the victim, taking advantage of the value people place in what they own versus what they don’t.

It also makes use of the Ellsberg Paradox by making it look like there is a certain, and positive, outcome if the target complies with the ransom demand (e.g., they get their data back), as opposed to an uncertain, and potentially negative, outcome if they don’t (e.g., their boss will be mad and they may or may not lose their job).

By contrast, locker ransomware typically locks a system, preventing the target from using it and imposes a fine for release. It often works by deception, with the perpetrator posing as an authority figure who has supposedly identified a misdemeanor and uses the dishonesty principle — the conviction that anything you have done wrong will be used against you — to get you to comply with their wishes.

The effects of both these tactics are greatly amplified if the target is physically isolated from their colleagues and their organisational support network, or even if they perceive themselves to be.

When you look at the victims of ransomware, they’re often remote workers or people who associate themselves primarily with their profession rather than their employer (e.g., doctors, nurses, policemen, and so on).

If you’re in an open-plan office and a ransomware screen pops up, you’re likely to point it out to your colleagues before acting yourself. However, if you are in your home office or feel only loosely affiliated with your employer, you’re more likely to take matters into your own hands.

The risk of ransomware can be reduced by fostering a corporate culture that reduces the feelings of real or perceived isolation.

  1. How to short-circuit the entire value prop behind ransomware

If you’re hit with ransomware, your data and IT systems are the ransom prisoners, held hostage until the perpetrators receive payment. But there’s a crucial difference between your data and the traditional prisoner in a ransom scheme, like a person or an object of monetary value.

Data, unlike a person, is easily copied or cloned. When you think about it logically, hackers shouldn’t be able to hold data for ransom by withholding access to it. If you always have a copy (or the ability to create a copy), there’s no point in paying a ransom to have the original released.

Likewise, it’s now the norm to access our data through multiple devices, which means that locking one access route has limited impact.

While the only option for goods and people is to deploy security measures to protect them, data and IT systems can be protected by duplication. It’s not only cheaper, but also more practical.

The perpetrators could of course threaten to publicise sensitive data they hold to ransom, but this is technically “extortionware” rather than “ransomware.”

  1. How companies avoid becoming ransomware victims

Ransomware attacks aren’t over when your systems get infected and locked down. When you launch your response and recovery, the attack is almost always still taking place, and you might have to shift strategies on the fly.

As any military commander will tell you, “plans rarely survive first contact with the enemy.” This means that if you only have a single response plan, without the means to deviate from it, your opponent will quickly learn what it is and overcome it. In short, you will become a victim.

Obviously, it’s essential to have a solid backup strategy and business continuity and disaster recovery arrangements in place. But your response won’t succeed unless you also have the crisis leadership skills and knowledge to adapt your response in real time. You must lead your organisation through the complex, uncertain, and unstable environment that’s created by a large-scale ransomware attack.

How do you stop ransomware?

There’s no single solution to the ransomware problem. However, organisations that are most successful at managing the associated risks have taken advantage of features that data and IT systems offer to back up and protect their data, while recognizing that much can be done to safeguard their people from becoming targets.

By understanding the psychology behind ransomware and how it affects your employees, you can sidestep the risk of ransomware and avoid becoming the next victim.

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How robotic technology will disrupt the manufacturing industry

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How robotic technology will disrupt the manufacturing industry 1

By Marga Hoek, author of The Trillion Dollar Shift

Robotics technology has the potential to disrupt industries across all sectors – but its impact on the manufacturing industry will be transformative. Not only can robots increase productivity, efficiency and profit margins but adopting this tech for good will be a key way for the manufacturing industry to transition to a more sustainable future.

Driving productivity & efficiency

Manufacturing processes are faster, more efficient, and more cost-effective when humans and robots work together. Studies show that idle time is reduced by 85% when people work collaboratively with a human-aware robot, rather than in an all-human team.[1] Modern robotic automation is key to reshaping production processes to become more efficient and reliable. They deliver significant benefits for companies and investment is often recouped within just 18 months.[2]

Robots in manufacturing can allow businesses to monitor the production lines from anywhere and pinpoint issues quickly, allowing for production to continue smoothly and efficiently, ensuring companies surpass consumers’ expectations of supply chain speed and reliability. Intelligent industrial service robots are an upcoming industrial tool that will amplify manufacturing capabilities and allow businesses to safely operate faster, in places humans could never go, and with cognitive and physical capabilities not yet imagined.

Transitioning to a sustainable future

Robots are a vital way to reduce pollution and emissions from manufacturing operations. For starters, they reduce our reliance on larger vehicles and machines that are harmful to the planet. Robots’ ability to be extremely accurate and minimize errors is also hugely important in sustainability efforts to reduce waste. Robots also aid businesses in their energy-saving process because they do not require as much energy to operate as humans do. Where humans need facilities with sufficient lighting and heat, robots can work under cold and dark conditions. This drastically reduces the amount of energy used in the manufacturing production process. It is estimated that for every 1C reduced in factory heat levels, there is a potential saving of up to 8%.[3] In addition, up to 20% of energy savings can be reached if the plant turns off any unnecessary lighting.

Case Study: GE

Tech giant GE is a brilliant example of how robotics technology can both boost the bottom line and sustainability.

GE is at the forefront of robotics manufacturing technology. Their value proposition is tightly tied to productivity in field service and manufacturing and offers potential cost savings within operations. While delivering industrial-grade service robotic systems that enable automation, productivity and safety for GE and its customers, the company works closely with GE business units, GE customers and strategic partners across the globe to envision, shape and build intelligent robotic technologies from idea to commercialization.

Marga Hoek

Marga Hoek

GE’s recent $125 million investment project at its Decatur refrigerator plant boosted production capacity, added new “smart” technology and increased the site’s workforce.  This includes auto guided vehicles, or AGVs, that move materials through the assembly process and more than 50 robots that perform heavy lifting operations and repetitive tasks.

The expansion project, announced in June 2018, allowed GE Appliances to increase production to meet growing demand for its freezer-refrigerators, which are top-rated in the industry for both quality and reliability. The expansion created 255 jobs, bringing total employment at the plant to 1,300. The project boosts production capacity by 25 % and ensures early compliance with 2022 refrigerant changes, making the Alabama plant a super site for GE. GE Appliances said Industry 4.0 technology additions at the Decatur facility include data visualization, 3-D scanning, rapid prototyping and other smart automation that provides the operations team with real-time data to make better and faster decisions.

Achieving the UN’s Sustainable Development Goals

Utilizing robotics technology within the manufacturing industry can help to meet the UN’s 17 Sustainable Development Goals (SDG) for a healthier planet, to be met by 2030:

SDG 3 – Good Health & Wellbeing: Collaborating with people, service robots work with shoulder-to-shoulder and over long distances, to fulfil dull, dirty and dangerous work.

SDG 8 – Decent Work & Economic Growth: Presenting new growth opportunities for businesses and creating new jobs at manufacturing plants

SDG 9 – Industry, Innovation & Infrastructure:  Manufacturing value proposition of robotics ties tightly to productivity and brings potential cost savings into those operations.

SDG 12 – Responsible Production & Consumption: Providing a new and rich data source for companies to produce products responsibly

Marga Hoek is a global thought-leader on sustainable business, international speaker and the author of The Trillion Dollar Shift, a new book revealing the business opportunities provided by the UN’s Sustainable Development Goals. The Trillion Dollar Shift is published by Routledge, in hardback and e-book. For more information go to www.margahoek.com

[1] https://www.weforum.org/agenda/2020/08/here-s-how-robots-can-help-us-confront-covid/

[2] https://www.industrialtechnology.co.uk/products–transforming-your-sustainability-with-robotic-automation.html

[3] https://greencleanguide.com/how-robotics-is-revolutionizing-sustainability/

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RPA, the software robots that finance and banking professionals need to hear about.

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RPA, the software robots that finance and banking professionals need to hear about. 2

By Rory Gray, Vice President of Sales at leading software automation firm, UiPath, explains what role Robotic Process Automation (RPA) can play in improving the efficiency of finance and banking departments.

Pre-coronavirus, the finance and banking industries were already facing a myriad of challenges. Now, this myriad is quickly becoming ever more complicated. There is increasing pressure to react to declining business health, be flexible to changing customer behaviour and to adapt to evolving workforce dynamics.

Unfortunately, for these teams, improving agility is easier said than done. Many processes involve legacy systems, paper-based documents and unstructured data. These processes are time-consuming and mundane, leaving finance and banking professionals hard-pressed to fit in client-centric and strategic work.

Take processing invoices. The way it’s done hasn’t changed for years in many organisations. It often involves a member or members of the finance team receiving the invoice by mail or email, approving it manually, printing, signing and submitting it to Accounts Payable. An AP Clerk then has to pick it up, read it, verify the approvals, extract the data and input it into to the accounting package. This all takes time and costs money. What’s more, it’s dull and prone to errors. People don’t want to spend their days doing it.

Imagine if processes such as invoicing, but also loan processing, credit card disputes and many more, could be automated. Finance and banking teams would spend much less time copying, pasting and printing and could refocus on business health and transformation.

RPA is the key to finding more time in the day  

Robotic Process Automation or RPA, is software that can work just like a human. It can use AI capabilities to read and interpret data from both physical and digital documents. It can extract the necessary information and it can transfer this to multiple IT applications. It’s a software robot – or digital assistant.

For finance and banking professionals, RPA could help them break free from the time constraints caused by inefficient and complex legacy operations by passing rule-based repetitive tasks to software robots. This saves time and money – and allows people to focus on the tasks that can make a difference to the business.

RPA can help carry the burden of compliance

Rory Gray

Rory Gray

With data extracted, processed and formatted by software robots, employees will also no longer have to carry the full and heavy burden of compliance.

However accurate we aim to be, the reality is that processing data is always open to mistakes. This is exacerbated by ever shifting market regulations. Software robots, however, are programmed by finance and banking professionals to strictly follow the same steps every time and thus do not fall victim to the same blunders as all humans inevitably do.

Of course, many regulatory compliance functions will often need to involve some human validation or decision making. While the robots work around the clock without fatigue to complete tasks, professionals can still intervene if there is an inaccuracy that requires the personal touch or a loop in the workflow where a decision is needed. Therefore, time-consuming compliance tasks can be passed to software robots, but humans ultimately remain in control.

This in turn provides better risk management and compliance, higher accuracy, better cycle times and improved throughput.

RPA in practice

This may all sound very futuristic, but in practice, many firms are already using RPA to free up employee time, improve compliance and save money.

For example, a leading smart infrastructure solutions firm we work with has created a software robot affectionately named Archie, which has taken over the responsibility for processing all invoices.

Pre-Covid, the 400,000 invoices received by the firm each year were dealt with manually. With Archie this is now fully automated freeing up on average 11 minutes per invoice of time which employees can now use to focus on value-adding activities. It also means that no employee needs to come into the office to process the invoice, nor does any paper need to be passed around the team. Thus helping to keep the workforce safe.

With all this extra time, finance and banking departments can focus on adapting to and thriving in the current crisis. Moving away from data processing and towards advisory roles where they can best use their strategic skills.

Consequently, businesses will benefit during the pandemic and beyond and employees could see their roles shifting away from the mundane and towards tasks that keep them on their toes. A rare win-win in a difficult time.

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WeWALK joins Microsoft’s AI for Accessibility Programme Using artificial intelligence to change the lives of the visually impaired 

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WeWALK joins Microsoft’s AI for Accessibility Programme Using artificial intelligence to change the lives of the visually impaired  3

WeWALK, the smart cane designed for people who are blind or with low vision which is now in use across 37 markets, has joined Microsoft’s AI for Accessibility programme to accelerate WeWALK’s capability by developing and validating a human behaviour model for visually impaired users and creating a Voice Assistant designed for the visually impaired, providing the right mobility information when needed and allowing for even greater control of the WeWALK mobility experience.

Microsoft’s AI for Accessibility $25 million 5-year programme is aimed at harnessing the power of AI to amplify human capability for the more than one billion people around the world with disabilities. Through grants, technology, and AI expertise, the program aims to accelerate the development of accessible and intelligent AI solutions and build on recent advancements in Microsoft Cognitive Services to help developers create intelligent apps that can see, hear, speak, understand and interpret people’s needs.

WeWALK’s new Voice Assistant will be released later in 2020 and will have immediate usability benefits, improving the user’s confidence as they mobilise. The assistant will be built on clearly derived requirements and natural usage patterns and the challenge that WeWALK is seeking to overcome is to make the assistant truly ‘smart’ and dynamic, where it will effectively categorize and deliver on the user’s commands in a host of different environments.

WeWALK’s human behaviour model is due for release in 2021 and is of significant importance as currently there are no accurate models for how a person who is blind moves and how their mobility holistically evolves, especially after receiving orientation and mobility training. As a result, healthcare, government, and mobility trainers cannot effectively track how a person who is blind mobilizes and whether or not intervention has had benefit. By using WeWALK’s built-in IMU (inertial measurement unit) sensors, including the gyroscope, accelerometer, and compass, as well as data collected from a connected smartphone, the model can be implemented and expanded organically through daily usage. The first stage will be rigorous data collection and user testing, followed by data manipulation and classification to ensure that optimum reliability and system usability can be achieved.

Commenting upon WeWALK’s entry into the program Jean Marc Feghali, R&D Lead at WeWALK. “By working on these two objectives, WeWALK can set the standard for visually impaired mobility for both the individual user and the organisations that support them. We are now rigorously collecting mobility data with novel experimentation, validating our work by continuously engaging our users to ensure an exceptional product powered by Microsoft’s best. Being a part of the Microsoft family truly excites us, bringing us closer to mobility trainers, researchers, and the global visually impaired community.”

Mary Bellard, principal innovation architect lead at Microsoft adds “At Microsoft, we believe AI solutions built thoughtfully by and with the disability community have incredible potential to offer meaningful independence in people’s daily lives.  That’s why we’re thrilled to support WeWALK on this important assistive tool that stands to empower the millions of people around the world who use a white cane.”

With the power of Microsoft AI, WeWALK’s impact will be wide-reaching explains Kürşat Ceylan, WeWALK’s co-founder & CPO  “As a blind person from birth, I know that it is very important to get the right habits of using a cane from a young age. It is amazing to see how WeWALK can enhance this aspect of our lives with high tech, making training and orientation more effective. I believe that the smart cane will be a symbol for the fully independent journey people who are blind or with low vision.”

Selected as one of the best inventions of 2019 by TIME Magazine, WeWALK is a member of YGA Ventures, which is an ecosystem of impact entrepreneurs.  The team envisions WeWALK as a platform for continuous and collaborative development, putting it at the forefront of cutting-edge assistive technologies. This is exemplified through WeWALK’s collaboration with Microsoft, where WeWALK participated in Microsoft’s 2019 AI for Good in the UK.

The WeWALK smart cane is currently available on the market and can be purchased on the company website www.wewalk.io. The free WeWALK mobile app which provides various features such as VIP friendly navigation and public transport tracking capabilities is also available for immediate download on both iOS and Android devices.

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