Published by Jessica Weisman-Pitts
Posted on February 3, 2022
5 min readLast updated: January 28, 2026
White Bullet's integration with 4D aims to prevent ads on pirate sites, addressing programmatic advertising's brand safety issues.
The cybersecurity and intellectual property protection company’s integration with Silverbullet’s engine prevents programmatic ad dollars being wasted on pirate sites
London, UK 3rd February 2022: The integration of cybersecurity and IP protection expert White Bullet with 4D Context Outcomes Engine – a division of Silverbullet – is now live. The cutting-edge solution is now ready to prevent ads being served on pirate websites and apps.
Currently, advertisers waste billions of dollars on illegal content and IP-infringing sites, but White Bullet’s partnership with 4D can stop this in its tracks, putting a stop to ads appearing on pirate sites and eliminating the piracy risk from programmatic trading altogether.
Stuart Dickinson, White Bullet’s recently appointed Director of Advertising Operations and Client Success, comments: “While programmatic continues to explode, the use of White Bullet’s data to block delivery of ads to copyright-infringing websites – before the bid request has even been received – is game-changing. There are no other players in the programmatic space that can stop ad-funded piracy in this way – before it even happens.”
Programmatic technologies have revolutionised digital advertising, but also opened the door to massive brand safety issues. But when combined with White Bullet’s data and AI, Silverbullet’s engine can cut the risk off at source.
“Our development efforts have been focused on this specific but altogether gigantic problem. Most people are aware of online piracy. Now it’s time for the industry to act to put a stop to large-scale, ad-funded copyright theft, which is fuelling and funding criminal organisations,” adds Dickinson.
For campaigns already running, the engine can layer in White Bullet’s data to analyse activity in real time, pinpointing which impressions could potentially be deployed on high-risk sites. Deploying this technology on current campaigns in this way gives advertisers the ability to analyse traffic and block piracy as it happens.
Peter Szyszko, CEO, White Bullet adds: “This is a hugely positive step for the industry. Our combined solution is accurate, in real time and has the potential to prevent programmatic advertising ever ending up on pirate sites. The industry must sit up and take notice; there is no need to rely on passive block lists anymore. It’s time to take action. The result will be a cleaner, safer, higher performing ecosystem for everyone.”
Silverbullet’s CSO and 4D co-founder, Umberto Torrielli, adds: “Our platform is aimed at both the pre- and post-bid sides of the programmatic equation and represents a significant evolution in contextual targeting, with 4D having been built to address the privacy-first, cookie-free future that’s ahead of us. Following our integration with this best-in-class partner in White Bullet, it’s now possible for advertisers to prevent their campaigns from ever appearing on any pirate website. Together, we are bringing marketing into the modern age while preventing the funding of IP crime with ad dollars.”
White Bullet’s platform detects piracy across multiple digital ecosystems, remaining up-to-date in real-time, and tracking that all-important advertising and financial impact, with AI and machine learning taking the strain. Its Intellectual Property Infringement Platform (IPIP) helps to take the profit out of intellectual property crime: It looks for IP-infringing content, examines each infringement’s context, and determines structural violation on a commercial scale – providing accurate piracy risk scores based on this analysis. It has already prevented millions of pounds of ad spend from funding criminal activity by collaborating with brands, advertisers, regulators and rights owners. It connects rights owners and the advertising industry with real-time data about risk, so all parties can take action.
For more information:
Julia Linehan, The Digital Voice
Peter Szyszko
peter.szyszko@white-bullet.com
About White Bullet Solutions
Founded in 2013 by a leadership team of experienced Intellectual Property lawyers from the media and advertising industries, White Bullet offers companies piracy risk data and protection, brand safety solutions, and full transparency on their advertising placement and digital supply chains.
White Bullet works collaboratively with brands, policymakers, and the advertising industry to safeguard advertising spend and prevent ad placements from appearing on IP Infringing domains and apps. White Bullet is a certified anti-piracy solutions provider under the advertising industry regulator TAG and is a stakeholder to the EU Commission Memorandum of Understanding on Advertising and IPR.
White Bullet comprises IP experts and dedicated technical engineers who specialize in AI, big data models, and predictive machine learning. The team includes highly skilled investigators and data analysts experienced in tackling the funding and distribution of pirated content. With offices in London, New York, and Los Angeles, White Bullet advises policymakers and government bodies on regulatory and compliance programmes globally.
About Silverbullet
Silverbullet is the leading marketing transformation company that helps the world’s biggest brands to improve business outcomes. We reduce the friction across digital marketing, empowering better, faster and smarter marketing decisions. Founded in 2016, the company is headquartered in London, with a team of consultants, product experts, data scientists, and marketing engineers in Milan, Munich, Melbourne and New York.
https://wearesilverbullet.com/
About 4D:
4D is the leading contextual outcomes engine that enables clients to step into the post-cookie, first-party data future with confidence. We bring together the most advanced machine learning and AI technologies to help you reach your customers at the right place, right time, and in the right moment. 4D is a division of Silverbullet.
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This is a Sponsored Feature
The article discusses White Bullet's integration with Silverbullet's 4D engine to prevent ads on pirate sites.
It uses White Bullet's data to block ads on copyright-infringing sites before bid requests are received.
It aims to reduce ad-funded piracy, enhancing the safety and performance of programmatic advertising.
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