Finance
Unilever to sell snack brand Graze to Candy Kittens owner Katjes
Published by Global Banking and Finance Review
Posted on December 1, 2025
1 min readLast updated: January 20, 2026
Quick Summary
Unilever plans to sell its snack brand Graze to Katjes International, aligning with its strategy to focus on beauty and wellbeing. The deal is expected to close by 2026.
Unilever to Divest Graze Snack Brand to Katjes International
Dec 1 (Reuters) - Unilever said on Monday it would sell its British snack brand Graze to Katjes International, owner of gummy sweets Candy Kittens, for an undisclosed sum, as the consumer goods firm looks to exit some of its food business to focus on beauty and wellbeing.
Unilever is considering selling historic British food brands including Marmite, Colman's and Bovril, Reuters reported last month.
The sale of Graze marks another step in Unilever’s strategy to streamline its portfolio, moving away from parts of its food business.
The company, which acquired Graze in 2019 for an undisclosed amount, said the deal is expected to close in the first half of 2026.
(Reporting by Ankita Bora in Bengaluru; Editing by Mrigank Dhaniwala)
Key Takeaways
- •Unilever to sell Graze to Katjes International.
- •The sale aligns with Unilever's focus on beauty and wellbeing.
- •Unilever acquired Graze in 2019.
- •The deal is expected to close in the first half of 2026.
- •Unilever may sell other historic British food brands.
Frequently Asked Questions about Unilever to sell snack brand Graze to Candy Kittens owner Katjes
1What is a divestment?
A divestment is the process of selling off a subsidiary or business unit. Companies may divest to focus on core operations or improve financial performance.
2What is a portfolio in finance?
In finance, a portfolio refers to a collection of financial assets such as stocks, bonds, and cash equivalents held by an investor.
3What is corporate strategy?
Corporate strategy is the overall plan for a company, outlining how it will achieve its goals and objectives, including decisions on resource allocation and business direction.
