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    Home > Finance > UK regulator says its X deepfake probe will continue
    Finance
    UK regulator says its X deepfake probe will continue

    Published by Global Banking and Finance Review

    Posted on January 15, 2026

    Featured image for article about Finance
    Tags:innovationtechnologyfinancial sectorregulatory frameworkcybersecurity

    UK Regulator Continues Investigation into X's Deepfake AI Issues

    UK Regulator's Investigation into Deepfake Technology

    LONDON, Jan 15 (Reuters) - British media regulator Ofcom said on Thursday its formal investigation into Elon Musk's X over its Grok AI chatbot's sexually intimate deepfake images would continue, even as it welcomed the company's recent policy change.

    Background of the Investigation

    Musk's artificial intelligence company xAI said late on Wednesday it had imposed restrictions on all Grok users, limiting image editing following concerns among global regulators.

    Response from xAI

    "This is a welcome development. However, our formal investigation remains ongoing. We are working round the clock to progress this and get answers into what went wrong and what’s being done to fix it," Ofcom said in a statement.

    Future Steps and Expectations

    (Reporting by Muvija M; Editing by Kate Holton)

    Frequently Asked Questions about UK regulator says its X deepfake probe will continue
    1What is deepfake technology?

    Deepfake technology uses artificial intelligence to create realistic-looking fake videos or audio recordings, often used to manipulate or misrepresent individuals.

    2What is a regulator?

    A regulator is an authority or agency that oversees and enforces laws and regulations within a specific industry, ensuring compliance and protecting public interest.

    3What is artificial intelligence?

    Artificial intelligence (AI) refers to the simulation of human intelligence in machines programmed to think and learn like humans, often used in various applications including chatbots and image processing.

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