• 70% of nation’s ISA investments are in sectors with top risk ratings of Five to Six
  • But research shows only 9% of UK adults rate their risk appetites as Five to Seven

New analysis1 and research2 exposes a major mismatch between UK investors’ ISA portfolios and their risk appetites.

Seven tenths (70%) of the nation’s investment ISA portfolio are in sectors with top risk ratings of Five to Seven – even though research shows only 9% of UK adults rate their appetites for risk as being this high.

The analysis2, conducted by, the online investment platform, reveals that on a scale of One to Seven where Seven is the highest, 12% of UK investment ISA assets is held in sectors rated Six and 58% in sectors rated Five. The analysis also shows 13% is in sectors rated Four, 16% in Three and 0.2% in Two and One combined.

While UK adults rate their appetite for risk as 2.56 on average, the risk rating of the nation’s overall ISA portfolio is nearly twice as high at 4.82.

Despite this, research among UK adults shows that on a scale of One to Seven, 19% rate their own risk appetites as being One; 15% as Two; 24% as Three; 21% as Four; 5% as Five; and only 2% each in Six and Seven.

Nick Curry, Director at, commented: “Many investors in the UK are just not aware of how risky their investments are. Most providers do not display the risk ratings when people are buying funds and even when they are, ratings and other information can be hard to find.

“All fund providers should be displaying the risk levels of their funds clearly, both before and after investing. If necessary, this should be enforced by the regulator.”

Evidence shows that when investors do have risk data their investments more closely align with their stated appetites. For example, the target risk level tool on is used by 49% of the platform’s users. Of these investors, 92% are close to their targets in that their portfolio SRRIs are within one level of their requirements, including 60% who are exactly on target.

In a survey3 of investment platforms commissioned by earlier this year, personal finance expert Andrew Hagger of MoneyComms found that only 10 out of 19 of them offered filter tools for investors to match funds to their risk profiles.

Nick Curry added: “There is a danger that mismatches could get even wider as post the Retail Distribution Review, investors with smaller amounts to invest are being spurned by financial advisers and they are undertaking their own investment decisions, many of them with little or no understanding of the risks they are taking. This is especially true of the 3.66m4 UK investors who like – or are being forced – to construct their own portfolios.”

Table One 1: Breakdown of investment ISA allocations according to risk ratings

Risk rating123456
% of ISA



Table Two 2: How UK adults rate their own appetite for risk

Risk rating1234567Don’t know
% of UK adults19%15%24%21%5%2%2%12%

As well as providing access to well over 2,000 funds for retail investors, has four pre-selected portfolios with different levels.

To help investors get started, is offering investors £50 if they invest/transfer at least £5,000 or set up regular savings of at least £100/month within six months of their first investment (conditions apply).

For further information about the online investment platform including the tools it offers for choosing individual funds and its four pre-selected portfolios, visit

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