digital marketing

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Image for Passendo appoints Harry Charalambous as Head of Demand & International Growth
Top Stories

Passendo appoints Harry Charalambous as Head of Demand & International Growth

The latest appointment follows a spate of new hires at the Copenhagen-based in-email advertising dis...

9th June, 2022

Image for GumGum Announces Industry First Contextual Partnership with Tumblr
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GumGum Announces Industry First Contextual Partnership with Tumblr

Tumblr becomes the first social platform to leverage Verity™, the only contextual solution with MRC...

9th June, 2022

Image for GumGum and Invincible Entertainment announce partnership on new CTV ad integration
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GumGum and Invincible Entertainment announce partnership on new CTV ad integration

London, UK – May 26th, 2022 – GumGum, a contextual-first global digital advertising platform, announ...

26th May, 2022

Image for Why is no one clicking on my Google Ads?
Business

Why is no one clicking on my Google Ads?

By Tom Marchant, Senior Digital Manager at PMW If a business is not achieving click-throughs on its...

19th May, 2022

Image for GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardisation Efforts
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GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardisation Efforts

London, UK, May 12th, 2022 — GumGum, a contextual-first global digital advertising platform, today a...

12th May, 2022

Image for Eye-tracking study confirms that high impact formats outperform standard display
Business

Eye-tracking study confirms that high impact formats outperform standard display

High impact formats drive up to 72x more attention than standard display, as report confirms the imp...

9th May, 2022

Image for Global Ecommerce: 5 Tips For Expanding Your Online Business Globally
Business

Global Ecommerce: 5 Tips For Expanding Your Online Business Globally

Cross-border eCommerce is booming, and it’s set to become a significant growth driver for online mer...

5th May, 2022

Image for TAG OUTREACH PROMPTED REDUCTION IN AD SPEND BY MOST BRANDS ADVERTISING ON EUROPEAN PIRATE SITES
Business

TAG OUTREACH PROMPTED REDUCTION IN AD SPEND BY MOST BRANDS ADVERTISING ON EUROPEAN PIRATE SITES

79% of European Advertisers Reduced Ad Impressions on Pirate Sites Following Communication by TAG’s...

26th April, 2022

Image for Passendo powers up with raft of new board members
Business

Passendo powers up with raft of new board members

The announcement comes as the Copenhagen-based in-email advertising disruptor readies itself for an...

12th April, 2022

Image for How to make a website?
How To

How to make a website?

A website is nothing but content or information presented in the form of web pages that are linked t...

12th April, 2022

Image for Frameplay Announces New Attention Metric in Video Game Environments, Validated in Partnership with dentsu’s Attention Economy Team by First-to-Market Studies
Business

Frameplay Announces New Attention Metric in Video Game Environments, Validated in Partnership with dentsu’s Attention Economy Team by First-to-Market Studies

SAN FRANCISCO – April 5, 2022 – Frameplay, the global leader in enabling intrinsic in-game advertisi...

5th April, 2022

Image for Adverty appoints Jonas Söderqvist as CEO as brands wakes up to the power of in-game advertising
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Adverty appoints Jonas Söderqvist as CEO as brands wakes up to the power of in-game advertising

London, UK, 5th April: Adverty AB (publ), the leading in-game advertising specialist, has appointed...

4th April, 2022