Business
THE SELFIE: A SOCIAL PHENOMENON AND A MARKETING TOOL?
Though selfies have existed pretty much since cameras became small enough [i]to be held in the hand,...
4th September, 2014
digital marketing
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THE EVOLUTION OF INSURANCE MARKETING
By Martin Boddy, CEO, Jaywing The insurance marketing industry has changed dramatically over the pa...
30th August, 2014
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DMEXCO ESTABLISHES ITS FIRST SATELLITE IN SINGAPORE
dmexco goes Asia: On 29 May 2014 the leading international expo and conference for the digital econo...
14th May, 2014
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GUINNESS WORLD RECORDS™ & FESTIVAL OF MEDIA GLOBAL ANNOUNCE WINNER OF RECORD-BREAKING BRAND AWARD
Santander Group receive prize for record-breaking campaign that engaged with football fans across La...
10th April, 2014
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Financial services brands can do social media: Peter Markey, CMO, RSA Insurance Group
CMO, Peter Markey explains how RSA’s smart social media activities is helping it boost its brand rep...
13th March, 2014
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DEVITT LAUNCH £10K GADGET GIVEAWAY WITH THEIR NEW WEBSITE
Devitt Insurance Services Ltd has launched a £10,000 Gadget Giveaway prize draw, to celebrate the la...
18th February, 2014
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SYZYGY GROUP ACQUIRES MAJORITY STAKE IN AWARD-WINNING ARS THANEA
Digital communication and marketing network, SYZYGY Group, has raised its shareholding in Warsaw-bas...
11th February, 2014
Business
HOW MARKET RESEARCHERS CAN HELP BRANDS LEARN TO IMPLEMENT MORE EFFECTIVE MARKETING STRATEGIES NEXT CHRISTMAS
Market research agencies know well that Christmas offers many opportunities for brands and businesse...
19th December, 2013
Business
EDUCATION MARKETING STRATEGIES FOR COLLEGES NEED TO FOCUS MORE ON CONVERSIONS
What is frustrating for so many marketing professionals in higher education is the realisation that...
17th December, 2013
Business
TOP 10 SOCIAL MEDIA MARKETING TIPS FOR BUSINESSES
Social media sites are becoming a major tool for an almost all the small business. The basic aim of...
30th October, 2013
Business
HOW TO MARKET YOUR ONLINE BUSINESS – TOP 10 TIPS
Marketing is the key to an online businesses growth and profit booking. To reach the maximum people...
9th July, 2013
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Adobe’s Acquisition of Neolane
Ovum Comments: Adobe’s acquisition of Neolane sets alight the blue touch paper on a Digital Ma...
2nd July, 2013