CMO, Peter Markey explains how RSA’s smart social media activities is helping it boost its brand reputation and fundamentally change the way it markets its products and services. (Part of a series of video interviews by the DMA Social Media Council.)
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Financial services brands can do social media: Peter Markey, CMO, RSA Insurance Group
Published by Uma Rajagopal
Posted on March 13, 2014
1 min read· Last updated: December 7, 2018
Key Takeaways
- RSA leverages smart social media activities to enhance brand reputation and transform its marketing approach.
- Peter Markey emphasizes that if a financial services brand doesn’t speak for itself on social media, others will.
- Social media enables real‑time customer engagement and personalized brand connections across 30 markets and 20 million customers.
References
Frequently Asked Questions
Why is social media important for financial services brands?
Because it enables real‑time engagement, builds trust and adds value to customer interactions—critical in a traditionally low‑trust sector.
What challenges do financial services brands face on social media?
They must balance transparency and personalized engagement with regulatory constraints and data privacy concerns.
How has RSA used social media effectively?
RSA implemented smart social media strategies to boost its brand reputation and fundamentally change how it markets its products and services across multiple markets.
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