digital marketing

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Image for multilocal underlines storming growth with hiring drive
Top Stories

multilocal underlines storming growth with hiring drive

Ad curation specialist unveils new website, key partnerships and aims to double size of team in next...

23rd March, 2022

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Business

Digital marketing beyond personalisation

By Stuart Russell, CSO, Planning-inc According to the ONS, back in 2020, 92% of adults in the UK wer...

22nd March, 2022

Image for impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised
Business

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition equips publishers with robust tools that help address consumers’ changing attitudes towa...

15th March, 2022

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Technology

5 social media myths and misconceptions

By Gerard Murnaghan, General Manager & Vice President of Sprout Social From goldfish having a three-...

8th March, 2022

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Business

How digital marketers can capitalise on the hybrid customer experience

By Paul O’Donoghue, VP Global Presales Solutions and Customer Operations, Uberall In the past two ye...

8th March, 2022

Image for Top 5 digital marketing trends for 2022 and beyond
Business

Top 5 digital marketing trends for 2022 and beyond

By Emma Lewis, Myriad Associates Ireland. There are around 8.5 billion google searches made every da...

16th February, 2022

Image for Cavai, global leader in conversational Advertising, announces innovative launch of conversational video to maximise engagement and impact
Top Stories

Cavai, global leader in conversational Advertising, announces innovative launch of conversational video to maximise engagement and impact

The unique format combines the power of moving images with the interactivity of one-to-one dialogue...

8th February, 2022

Image for Is your firm maximising its digital marketing intelligence from tools and technologies to constantly improve – or is it just one more thing to manage?
Business

Is your firm maximising its digital marketing intelligence from tools and technologies to constantly improve – or is it just one more thing to manage?

By Ben Michaelis, Managing Director – ThinkEngine Is the number one headache for marketing leaders –...

8th February, 2022

Image for TurboTax maker Intuit to buy Mailchimp for about $12 billion in a data play
Business

TurboTax maker Intuit to buy Mailchimp for about $12 billion in a data play

(Reuters) -Intuit Inc, known for its small-business accounting and DIY tax-filing software, said on...

14th September, 2021

Image for How contextual AI drives profits above and beyond, expanding your business’ reach
Business

How contextual AI drives profits above and beyond, expanding your business’ reach

By Paul Thompson, UK and NL Country Manager at Seedtag Contextual advertising has seen a resurgence...

8th September, 2021

Image for Admixer to join other leading industry players at upcoming Adsider LIVE/Programmatic Spend event
Top Stories

Admixer to join other leading industry players at upcoming Adsider LIVE/Programmatic Spend event

The online conference for marketing and media buying specialists will tackle the key issues facing t...

8th September, 2021

Image for “The Pandemic, Consolidation, and a Surge in Ad Spending: Reflection on a Year in Podcasting.”
Business

“The Pandemic, Consolidation, and a Surge in Ad Spending: Reflection on a Year in Podcasting.”

By Andrew Craissati, CEO and Founder of Auddy. Let’s set the scene. Edison Research (“The Infinite D...

25th August, 2021