Published by Gbaf News
Posted on September 6, 2018
6 min readLast updated: January 21, 2026
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Total number of transactions during Summer months by Chinese consumers grows 139% in the UK
Key stats (all data is record of spending through the Alipay app):
The UK and European market:
Yana Geng, head of UK & Ireland Alipay commented: “Chinese nationals – particularly the younger generation – are increasingly embracing overseas travel. At a time when many high street stores are struggling with decreased footfall, this creates a huge opportunity for bricks and mortar merchants to appeal to a new customer base, which is growing in volume and spending potential. Merchants we work with have realised that by offering Chinese tourists the seamless shopping and mobile payment experience that they expect at home, they can market their services to this specific demographic and reap the rewards.”
| Top 10 countries by average total spending per user | |
| No. | Country |
| 1 | France |
| 2 | South Korea |
| 3 | Denmark |
| 4 | Italy |
| 5 | United Arab Emirates |
| 6 | Greece |
| 7 | Spain |
| 8 | Australia |
| 9 | United Kingdom |
| 10 | Japan |
A global view:
| Top 10 countries and regions by Alipay transaction volume | ||
| 2018 | 2017 | |
| Hong Kong | 1 | Thailand |
| Thailand | 2 | Hong Kong |
| South Korea | 3 | South Korea |
| Japan | 4 | Japan |
| Macau | 5 | Macau |
| Australia | 6 | Taiwan |
| Singapore | 7 | Australia |
| Taiwan | 8 | Singapore |
| Malaysia | 9 | United States |
| United States | 10 | Malaysia |
| Top 10 countries by Alipay transaction volume growth
(Summer 2018 vs. Summer 2017) |
|
| Russia | 50x |
| Luxembourg | 39x |
| Switzerland | 18x |
| Cambodia | 14x |
| Sweden | 12x |
| Norway | 11x |
| Greece | 7x |
| Canada | 7x |
| Malaysia | 5x |
| Portugal | 5x |
*The two-month summer holiday fell between July 1 and August 31 in both 2018 and 2017.
Total number of transactions during Summer months by Chinese consumers grows 139% in the UK
Key stats (all data is record of spending through the Alipay app):
The UK and European market:
Yana Geng, head of UK & Ireland Alipay commented: “Chinese nationals – particularly the younger generation – are increasingly embracing overseas travel. At a time when many high street stores are struggling with decreased footfall, this creates a huge opportunity for bricks and mortar merchants to appeal to a new customer base, which is growing in volume and spending potential. Merchants we work with have realised that by offering Chinese tourists the seamless shopping and mobile payment experience that they expect at home, they can market their services to this specific demographic and reap the rewards.”
| Top 10 countries by average total spending per user | |
| No. | Country |
| 1 | France |
| 2 | South Korea |
| 3 | Denmark |
| 4 | Italy |
| 5 | United Arab Emirates |
| 6 | Greece |
| 7 | Spain |
| 8 | Australia |
| 9 | United Kingdom |
| 10 | Japan |
A global view:
| Top 10 countries and regions by Alipay transaction volume | ||
| 2018 | 2017 | |
| Hong Kong | 1 | Thailand |
| Thailand | 2 | Hong Kong |
| South Korea | 3 | South Korea |
| Japan | 4 | Japan |
| Macau | 5 | Macau |
| Australia | 6 | Taiwan |
| Singapore | 7 | Australia |
| Taiwan | 8 | Singapore |
| Malaysia | 9 | United States |
| United States | 10 | Malaysia |
| Top 10 countries by Alipay transaction volume growth (Summer 2018 vs. Summer 2017) | |
| Russia | 50x |
| Luxembourg | 39x |
| Switzerland | 18x |
| Cambodia | 14x |
| Sweden | 12x |
| Norway | 11x |
| Greece | 7x |
| Canada | 7x |
| Malaysia | 5x |
| Portugal | 5x |
*The two-month summer holiday fell between July 1 and August 31 in both 2018 and 2017.
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