Editorial & Advertiser Disclosure Global Banking And Finance Review is an independent publisher which offers News, information, Analysis, Opinion, Press Releases, Reviews, Research reports covering various economies, industries, products, services and companies. The content available on globalbankingandfinance.com is sourced by a mixture of different methods which is not limited to content produced and supplied by various staff writers, journalists, freelancers, individuals, organizations, companies, PR agencies Sponsored Posts etc. The information available on this website is purely for educational and informational purposes only. We cannot guarantee the accuracy or applicability of any of the information provided at globalbankingandfinance.com with respect to your individual or personal circumstances. Please seek professional advice from a qualified professional before making any financial decisions. Globalbankingandfinance.com also links to various third party websites and we cannot guarantee the accuracy or applicability of the information provided by third party websites. Links from various articles on our site to third party websites are a mixture of non-sponsored links and sponsored links. Only a very small fraction of the links which point to external websites are affiliate links. Some of the links which you may click on our website may link to various products and services from our partners who may compensate us if you buy a service or product or fill a form or install an app. This will not incur additional cost to you. A very few articles on our website are sponsored posts or paid advertorials. These are marked as sponsored posts at the bottom of each post. For avoidance of any doubts and to make it easier for you to differentiate sponsored or non-sponsored articles or links, you may consider all articles on our site or all links to external websites as sponsored . Please note that some of the services or products which we talk about carry a high level of risk and may not be suitable for everyone. These may be complex services or products and we request the readers to consider this purely from an educational standpoint. The information provided on this website is general in nature. Global Banking & Finance Review expressly disclaims any liability without any limitation which may arise directly or indirectly from the use of such information.

Summer spending by Chinese tourists in UK jumps 25% from 2017-18 as global spending doubles

Total number of transactions during Summer months by Chinese consumers grows 139% in the UK

Key stats (all data is record of spending through the Alipay app):

The UK and European market:

  • Globally, average total spend per user increased 43% to RMB 2,955 (approx. USD 432) from last year’s RMB 2,073 (approx. USD 303). The United Kingdom was among the top ten countries for highest average spend per Chinese consumer, with 4,357 RMB spent on average between July 1 and August 31 2018. This marks a 25% rise on the same time-frame last year and is almost double the average spend in Summer 2018 globally.
  • European countries accounted for more than half of the Top 10 countries in terms of average total spend per user.
  • The total number of transactions by Chinese consumers grew 139% from 2017 in the UK, making it the 15th most popular country globally for transactions.

Yana Geng, head of UK & Ireland Alipay commented: “Chinese nationals – particularly the younger generation – are increasingly embracing overseas travel. At a time when many high street stores are struggling with decreased footfall, this creates a huge opportunity for bricks and mortar merchants to appeal to a new customer base, which is growing in volume and spending potential. Merchants we work with have realised that by offering Chinese tourists the seamless shopping and mobile payment experience that they expect at home, they can market their services to this specific demographic and reap the rewards.”

Top 10 countries by average total spending per user
2South Korea
5United Arab Emirates
9United Kingdom

A global view:

  • Globally, those born in the 1990s (aged 19 to 28) accounted for the largest portion of spending by Chinese tourists this Summer.
  • Average total spending per user was highest in France (RMB 11,386 or approx. USD 1,666), followed by South Korea and Denmark.
  • Across the globe, Alipay processed 6 timesas many in-store overseas transactions this summer, compared to the number of overseas transactions last summer.
  • Asia continued to lead the Top 10 countries and regions in terms of summertime overseas Alipay transactions, despite growth in other regions. Hong Kong topped the list, followed by Thailand and South Korea.
Top 10 countries and regions by Alipay transaction volume
2018 2017
Hong Kong1Thailand
Thailand2Hong Kong
South Korea3South Korea
Malaysia9United States
United States10Malaysia
  • The number of Alipay transactions in Russia increased by over 5000%, as Chinese travelers flocked to the host country for this year’s World Cup.
  • Countries in Northern and Western Europe, including Denmark, Luxembourg, Norway, Sweden and Switzerland, recorded double-digit growth in terms of Alipay transaction volume. 
Top 10 countries by Alipay transaction volume growth

(Summer 2018 vs. Summer 2017)

  • Of the 80+ airports that support instant tax refunds via Alipay, airports in South Korea recorded the highest amount of tax refunded, followed by airports in Europe.

*The two-month summer holiday fell between July 1 and August 31 in both 2018 and 2017.