Finance
Spain expects tourist arrivals to keep growing in 2026
Published by Global Banking and Finance Review
Posted on January 15, 2026
Spain Anticipates Continued Growth in Tourist Arrivals by 2026
Spain's Tourism Growth Outlook
By Corina Pons
Visitor Trends and Economic Impact
MADRID, Jan 15 (Reuters) - Spain expects to host more foreign visitors, and for them to spend more in total, in 2026 after the country welcomed a record 97 million tourists last year, Tourism Minister Jordi Hereu told reporters on Thursday.
Challenges Facing the Tourism Sector
"If growth continues this year, we will reach 100 million foreign tourists, but we aren't focused on that," Hereu said, adding that last year's figure represented a 3.5% increase on 2024, while revenues from tourism rose 6.8% to 135 billion euros ($157 billion).
Seasonality and Visitor Spending
Spain is the world's second most visited country after France, and tourism is a major source of revenue for the economy, which has by far outgrown its European peers in the past two years.
Geopolitical Considerations
According to tourism industry lobby Exceltur, the sector accounted for an estimated 13% of Spain's gross domestic product in 2025.
Hereu said in the first four months of this year - including the busy Easter holiday season - authorities were forecasting a 3.7% rise in visitors from abroad to 26 million people, who they expect will spend 35 billion euros, up 2.5% from the same period last year.
The Mediterranean country's tourism boom, while boosting its economy, has led to tension in many visitor hotspots due to the indirect effect on housing prices, congestion and natural resource degradation problems.
Some popular destinations like Ibiza have cracked down on short-term rentals.
Hereu said Spain's model was moving away from seasonality, as data showed that tourist spending had grown by 53% in the low and mid-seasons compared with pre-pandemic year 2019, and by 34% in the high season.
Two-thirds of tourists who visited Spain in 2025 intend to return as they see it as a safe place, the minister said, adding that there was no sign of global geopolitical issues affecting flight availability or booking trends.
($1 = 0.8595 euros)
(Reporting by Corina Pons; Writing by David Latona; Editing by Andrei Khalip and Hugh Lawson)
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