Sony beefs up electric vehicle ambitions with plans for new company
Published by maria gbaf
Posted on January 5, 2022
2 min readLast updated: January 28, 2026

Published by maria gbaf
Posted on January 5, 2022
2 min readLast updated: January 28, 2026

Sony plans to enter the electric vehicle market with Sony Mobility Inc, leveraging its expertise in sensors and entertainment systems. A prototype SUV is already being tested.
By Shinji Kitamura
(Reuters) – Japanese electronics firm Sony Group Corp plans to launch a company in spring 2022 to explore entering the electric vehicle market, signalling ambitions to claim a slice of the fast-growing market for green mobility.
Announcing the new company, Sony Mobility Inc, in a news conference ahead of the CES technology trade fair in the United States, Sony’s chairman and president, Kenichiro Yoshida, said the company was “exploring a commercial launch” of electric vehicles.
Shares in Sony jumped 4% in morning trade in Tokyo, outpacing a flat Nikkei index.
Sony already has advanced technology in sensors critical to autonomous driving, as well as the audio and entertainment systems that are increasingly a focus for next-generation vehicles.
The launch of Sony Mobility comes after the consumer electronics giant unveiled a prototype sport utility vehicle (SUV) now being tested on public roads.
The prototype, the VISION-S 02, uses the same electric vehicle platform as the earlier VISION-S 01 coupe that began testing on public roads in Europe from December 2020. (This story refiles to remove extraneous word in paragraph 1)
(Reporting by Shinji Kitamura; Editing by David Dolan and Himani Sarkar)
The main topic is Sony's entry into the electric vehicle market with the launch of Sony Mobility Inc.
Sony Mobility Inc is a new company launched by Sony to explore the electric vehicle market.
Sony brings advanced sensors for autonomous driving and entertainment systems to the EV market.
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