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    Home > Top Stories > Sony beefs up electric vehicle ambitions with plans for new company
    Top Stories

    Sony beefs up electric vehicle ambitions with plans for new company

    Published by maria gbaf

    Posted on January 5, 2022

    2 min read

    Last updated: January 28, 2026

    The image illustrates the UK's FTSE 100 index performance amid the controversy over G7 loans to Ukraine backed by frozen Russian assets. This reflects the ongoing financial tension and geopolitical implications discussed in the article.
    UK's FTSE 100 and financial markets react to Russia's embassy statement on G7 loans to Ukraine - Global Banking & Finance Review
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    Quick Summary

    Sony plans to enter the electric vehicle market with Sony Mobility Inc, leveraging its expertise in sensors and entertainment systems. A prototype SUV is already being tested.

    Sony Announces New Company for Electric Vehicle Market Entry

    By Shinji Kitamura

    (Reuters) – Japanese electronics firm Sony Group Corp plans to launch a company in spring 2022 to explore entering the electric vehicle market, signalling ambitions to claim a slice of the fast-growing market for green mobility.

    Announcing the new company, Sony Mobility Inc, in a news conference ahead of the CES technology trade fair in the United States, Sony’s chairman and president, Kenichiro Yoshida, said the company was “exploring a commercial launch” of electric vehicles.

    Shares in Sony jumped 4% in morning trade in Tokyo, outpacing a flat Nikkei index.

    Sony already has advanced technology in sensors critical to autonomous driving, as well as the audio and entertainment systems that are increasingly a focus for next-generation vehicles.

    The launch of Sony Mobility comes after the consumer electronics giant unveiled a prototype sport utility vehicle (SUV) now being tested on public roads.

    The prototype, the VISION-S 02, uses the same electric vehicle platform as the earlier VISION-S 01 coupe that began testing on public roads in Europe from December 2020. (This story refiles to remove extraneous word in paragraph 1)

    (Reporting by Shinji Kitamura; Editing by David Dolan and Himani Sarkar)

    Key Takeaways

    • •Sony plans to launch Sony Mobility Inc in 2022.
    • •The company aims to enter the electric vehicle market.
    • •Sony has advanced technology in sensors and entertainment.
    • •A prototype SUV, VISION-S 02, is currently being tested.
    • •Sony shares rose 4% following the announcement.

    Frequently Asked Questions about Sony beefs up electric vehicle ambitions with plans for new company

    1What is the main topic?

    The main topic is Sony's entry into the electric vehicle market with the launch of Sony Mobility Inc.

    2What is Sony Mobility Inc?

    Sony Mobility Inc is a new company launched by Sony to explore the electric vehicle market.

    3What technology does Sony bring to the EV market?

    Sony brings advanced sensors for autonomous driving and entertainment systems to the EV market.

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