The latest iteration of its technology drives enhanced ad quality and performance and even less carbon emissions for advertisers
The latest iteration of its technology drives enhanced ad quality and performance and even less carbon emissions for advertisers
London, UK 2nd May 2023: Adaptive streaming specialist SeenThis has announced the launch of the latest iteration of its ground-breaking technology, enabling advertisers to improve performance through segment-by-segment optimization. Compared to conventional video ad serving, this enhanced offering enables advertisers to further reduce their overall data use and associated carbon emissions, at a time when sustainability is becoming increasingly important to advertisers.
The updated proprietary technology is powered by segment-by-segment optimization. It not only adapts to user conditions but also to the video content itself – further reducing unnecessary data waste while optimizing quality.
Gabrielle Persson, VP Products at SeenThis, explains: “SeenThis proprietary streaming technology was already adapted to user conditions such as connection speed, available bandwidth, device and browser. It is now adaptive to video content, too, offering segment-by-segment quality and data optimization. Just as cyclists experience hills and valleys during their rides, video ads vary in complexity across their timeline. Our improved technology adapts to this unique ‘landscape’, and a number of creatives have already benefited from incredible enhancements.”
Jesper Benon, CEO at SeenThis, adds: “We are all about combining unparalleled performance with sustainability and transparency and we never rest on our laurels. As such, we are delighted to announce the launch of our updated technology and remain committed to driving even more powerful data-saving capabilities whilst delivering improved user experience and performance enhancement for advertisers.”
Learn more about our segment-by-segment optimization technology here.
Press Contact
Maryum Sheikh, The Digital Voice™
press@thedigitalvoice.co.uk
About SeenThis: Since 2017, Swedish tech company SeenThis has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is transforming the distribution and climate impact of digital content compared to traditional technology. With billions of streams served for 1000+ brands in 40+ countries, the company is on a journey to reshape the internet — for good. Working across seven offices globally, SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet. For more information, visit seenthis.co.
Segment-by-segment optimization is a technology that enhances video ad performance by adjusting the quality and data usage based on the specific segments of the video content.
Adaptive streaming is a technique that adjusts the quality of video content in real-time based on the user's internet connection and device capabilities.
Carbon emissions refer to the release of carbon dioxide (CO2) into the atmosphere, primarily from burning fossil fuels, which contributes to climate change.
Sustainability in advertising involves creating marketing strategies that minimize environmental impact, often by reducing waste and promoting eco-friendly practices.
Ad quality refers to the effectiveness and relevance of advertisements, which can influence user engagement and overall performance in marketing campaigns.
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