Top Stories
SeenThis joins Ad Net Zero UK and supports drive in the US
Published by Jessica Weisman-Pitts
Posted on January 19, 2023
3 min readLast updated: February 2, 2026
Global Banking & Finance Review®
Company
Published by Jessica Weisman-Pitts
Posted on January 19, 2023
3 min readLast updated: February 2, 2026
Adaptive streaming company’s technology minimises unnecessary data in advertising for enhanced user experience and reduced climate impact
Adaptive streaming company’s technology minimises unnecessary data in advertising for enhanced user experience and reduced climate impact
London, UK – 19th January 2023: Adaptive streaming company SeenThis has announced its commitment to join the UK’s Ad Net Zero climate change steering group and will be supporting its drive to establish Ad Net Zero in the US this year.
Ad Net Zero’s mission is to bring about collective industry action to dramatically reduce the carbon emission from the development, production and placement of media. Having originally been formed by the UK Advertising Association, it aims to act as a global unifier and has now begun its expansion in the US.
As an innovative streaming technology company, SeenThis provides a solution that uses less data and therefore creates a smaller carbon footprint than legacy ad-serving technology. The SeenThis commitment marks another step in the journey to bring more efficient solutions to the digital advertising ecosystem.
Jesper Benon, CEO at SeenThis, explains: “We are thrilled to commit to Ad Net Zero in the UK and be part of establishing a US chapter. Ad Net Zero plays an integral role in decarbonising the media ecosystem.”
John Osborn, US Director of Ad Net Zero, adds: “It is fantastic that SeenThis is committing to Ad Net Zero and we welcome its presence as we all work together to dramatically reduce carbon emissions in advertising. It has innovative technology that can benefit our industry in this mission.”
As a firm believer in the media industry’s responsibility to set common standards to reduce its carbon impact, SeenThis recently published a whitepaper about the internet’s carbon footprint.
Benon continues: “With indirect emissions stemming from digital advertising, it’s important we learn more about our industry’s carbon footprint and engage in conversation, while also implementing innovative solutions. Our technology loads instantly and minimises unnecessary data download. This leads to a reduction in the environmental impact of digital content versus traditional video ad serving technology.”
For more information:
Maryum Sheikh, The Digital Voice
press@thedigitalvoice.co.uk
About Ad Net Zero
The Ad Net Zero 5-point action plan pledges to decarbonise advertising operations, with businesses committing to robust, verified plans to reduce their emissions. It also pledges to use advertising’s power to accelerate the switch to more sustainable products and services for consumers. The programme provides a roadmap for action in all ad markets, with the flexibility to adapt and develop-market specific solutions. It offers tools readily available internationally, like the AdGreen carbon calculator to help to measure and reduce emissions from advertising production.
Please visit www.adnetzero.com
About SeenThis
Since 2017, SeenThis has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is transforming the distribution and climate impact of digital content compared to traditional technology. With billions of streams served for 1000+ brands in 40+ countries, the company is on a journey to reshape the internet — for good. Working across seven offices globally, SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet.
For more information, visit seenthis.co
Ad Net Zero is a climate change initiative aimed at reducing carbon emissions from the advertising industry through collective action and innovative solutions.
Adaptive streaming technology optimizes video delivery by adjusting the quality of the stream based on the user's internet connection, enhancing user experience while minimizing data usage.
A carbon footprint measures the total greenhouse gas emissions caused directly or indirectly by an individual, organization, event, or product, typically expressed in equivalent tons of CO2.
Digital advertising refers to marketing efforts that use the internet and electronic devices to promote products or services, including display ads, social media ads, and search engine marketing.
A whitepaper is an authoritative report or guide that addresses a specific issue, providing information, analysis, and solutions, often used in business and technology sectors.
Explore more articles in the Top Stories category
