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Sandip Ray Joins VeraViews as Publishing Director
Global Banking & Finance Review®
Company
London, UK – 10th November 2022: VeraViews, the advertising technology platform built to deliver transparent and auditable invalid traffic (IVT) prevention, is delighted to announce the appointment of Sandip Ray as Publishing Director.
Sandip is a London-based commercial and ad operations expert with a long track record of success. He will lead the publisher sales, onboarding and accounts management functions at VeraViews, supporting its mission to remove ad fraud from video advertising and increase trust and value across the media ecosystem.
In a career spanning 20 years, Sandip has led large teams across the publishing spectrum in sales, product, tech, marketing and data. Working as a senior director at Haymarket Media Group, he has been instrumental in shaping the digital development of numerous brands that include What Car, Pistonheads, What Hifi, Stuff and FourFourTwo; as well as establishing internal digital expertise by building out Haymarket’s Ad Operations and Customer Insights teams and technology.
Sandip’s deep knowledge of digital advertising and the inner workings of UK media companies make him a great addition for VeraViews and expanding their Publisher proposition. His understanding of industry goals and pain points make him an ideal fit to grow the customer base and develop an offering that truly meets the market’s needs.
He says: “I am thrilled to join the growing VeraViews team. Having worked in publishing for many years – I have first hand experience of the issues that Veraviews is addressing. Fraud skews the performance metrics of advertising campaigns, eats into marketing budgets and causes publishers to lose credibility. I’m passionate about the opportunities in the marketplace today to fight this problem thanks to the evolution of technology, and I can’t wait to help more partners benefit from VeraViews’ unique offer.”
Dan Hodgson, Head of Business Development adds: “This year has seen significant growth for VeraViews and we are delighted to welcome Sandip on board as we continue to welcome new partners. With two decades of experience, Sandip has a tremendous track record of success and his considerable expertise spans publishing, data and technology. We can’t wait to see what we can achieve together.”
For more information:
Maryum Sheikh, Press Lead, The Digital Voice™
About VeraViews:
VeraViews is a blockchain-powered ad-stack built around Verasity’s patented ‘Proof of View’ (PoV) fraud identification technology. It records valid ad engagement and stores data immutably on a public ledger. This means that advertisers pay only for valid engagement. Its end-to-end ad-stack solution combines the transparency and accountability of blockchain with the security of Verasity’s patented Proof of View technology. For more information: veraviews.com
Advertising technology refers to the tools and software used to manage, deliver, and analyze advertising campaigns across various platforms, enhancing efficiency and effectiveness in reaching target audiences.
Ad fraud is the practice of generating false impressions or clicks on advertisements to deceive advertisers into paying for non-existent engagement, leading to financial losses and skewed performance metrics.
Customer onboarding is the process of integrating new customers into a service or platform, providing them with the necessary tools and information to effectively use the service and achieve satisfaction.
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