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    Home > Top Stories > Salesforce to open first AI centre in London
    Top Stories

    Salesforce to open first AI centre in London

    Published by Uma Rajagopal

    Posted on June 6, 2024

    1 min read

    Last updated: January 30, 2026

    Image depicting the opening of Salesforce's first AI centre in London, highlighting the company's commitment to innovation and customer collaboration in artificial intelligence. This event marks a significant step in Salesforce's $4 billion investment in UK technology.
    Salesforce's first AI centre opening in London, showcasing innovation in technology - Global Banking & Finance Review
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    Tags:innovationtechnologycustomersArtificial Intelligence

    Quick Summary

    LONDON (Reuters) – Salesforce has picked London for its first AI centre, where it said industry experts, developers and customers will be able to collaborate on innovation and develop new skills.

    Salesforce to open first AI centre in London

    LONDON (Reuters) – Salesforce has picked London for its first AI centre, where it said industry experts, developers and customers will be able to collaborate on innovation and develop new skills.

    The U.S. cloud software company, which is hosting 18,000 people at its annual London World Tour event on Thursday, said a year ago it would invest $4 billion in Britain in the next five years, including in artificial intelligence innovation.

    Zahra Bahrololoumi, chief executive of Salesforce UK and Ireland, said the company’s customers were excited about the benefits of AI, but were cautious about the emerging risks.

    “No company will adopt AI unless they can trust it, which is why we are so well positioned,” she told Reuters, pointing to Salesforce’s Einstein technology, which has a “Trust Layer” to ensure customers’ data is not compromised.

    “We are sending a clear message to customers and partners on AI, we are deeply committed to working closely together so that you can reap the rewards of this transformative technology, while ensuring it is a force for good,” she said.

    (Reporting by Paul Sandle; Editing by Alexander Smith)

    Frequently Asked Questions about Salesforce to open first AI centre in London

    1What is artificial intelligence?

    Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn like humans. AI can perform tasks such as problem-solving, understanding natural language, and recognizing patterns.

    2What is a cloud software company?

    A cloud software company provides software solutions that are hosted on the cloud, allowing users to access applications and data over the internet rather than through local servers or personal computers.

    3What is a trust layer in technology?

    A trust layer in technology is a security feature that ensures data integrity and confidentiality, allowing users to trust that their information is protected from unauthorized access or breaches.

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