Search
00
GBAF Logo
trophy
Top StoriesInterviewsBusinessFinanceBankingTechnologyInvestingTradingVideosAwardsMagazinesHeadlinesTrends

Subscribe to our newsletter

Get the latest news and updates from our team.

Global Banking & Finance Review®

Global Banking & Finance Review® - Subscribe to our newsletter

Company

    GBAF Logo
    • About Us
    • Profile
    • Privacy & Cookie Policy
    • Terms of Use
    • Contact Us
    • Advertising
    • Submit Post
    • Latest News
    • Research Reports
    • Press Release
    • Awards▾
      • About the Awards
      • Awards TimeTable
      • Submit Nominations
      • Testimonials
      • Media Room
      • Award Winners
      • FAQ
    • Magazines▾
      • Global Banking & Finance Review Magazine Issue 79
      • Global Banking & Finance Review Magazine Issue 78
      • Global Banking & Finance Review Magazine Issue 77
      • Global Banking & Finance Review Magazine Issue 76
      • Global Banking & Finance Review Magazine Issue 75
      • Global Banking & Finance Review Magazine Issue 73
      • Global Banking & Finance Review Magazine Issue 71
      • Global Banking & Finance Review Magazine Issue 70
      • Global Banking & Finance Review Magazine Issue 69
      • Global Banking & Finance Review Magazine Issue 66
    Top StoriesInterviewsBusinessFinanceBankingTechnologyInvestingTradingVideosAwardsMagazinesHeadlinesTrends

    Global Banking & Finance Review® is a leading financial portal and online magazine offering News, Analysis, Opinion, Reviews, Interviews & Videos from the world of Banking, Finance, Business, Trading, Technology, Investing, Brokerage, Foreign Exchange, Tax & Legal, Islamic Finance, Asset & Wealth Management.
    Copyright © 2010-2026 GBAF Publications Ltd - All Rights Reserved. | Sitemap | Tags | Developed By eCorpIT

    Editorial & Advertiser disclosure

    Global Banking & Finance Review® is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

    Home > Top Stories > Russia’s “Z” campaign drums up support for ‘operation’ in Ukraine
    Top Stories

    Russia’s “Z” campaign drums up support for ‘operation’ in Ukraine

    Published by Jessica Weisman-Pitts

    Posted on March 9, 2022

    3 min read

    Last updated: January 20, 2026

    Image shows a board displaying the 'Z' symbol in support of the Russian military campaign in Ukraine, reflecting the state's propaganda efforts during the ongoing conflict.
    Supportive signage featuring the 'Z' symbol in Russia related to Ukraine operation - Global Banking & Finance Review
    Why waste money on news and opinion when you can access them for free?

    Take advantage of our newsletter subscription and stay informed on the go!

    Subscribe

    Quick Summary

    (Reuters) – It’s popped up on bus stops, road signs and even a pram in Russia: a “Z” sign to whip up support for what Moscow describes as its “special military operation” in Ukraine.

    (Reuters) – It’s popped up on bus stops, road signs and even a pram in Russia: a “Z” sign to whip up support for what Moscow describes as its “special military operation” in Ukraine.

    The campaign takes as its motifs the distinctive “Z” and “V” markings that Russia displayed in white on the flanks and noses of tanks and armoured vehicles that invaded Ukraine on Feb. 24.

    The letters – as well as a long diagonal stripe – were assumed to be markers for Russia’s army to identify its different force contingents, though that has not been confirmed.

    Two weeks into the invasion, Russia’s defence ministry is promoting the symbols and on Wednesday published a promotional video called “Z Heroes”, using the “V” and “Z” to spell out the words for bravery, heroism and strength in truth.

    T-shirts with a “Z” logo are for sale in online shops and on state television station RT’s website. A “Z” sign was seen on the front of a pram in the far east Amur region, local media said. The coal-mining region of Kuzbass is now spelling its name with a Latin Z instead of the Russian character.

    SUPPORTING ARMED FORCES

    In the northern Arkhangelsk region, the local legislature beamed a “Z” sign on the side of its building after night fell by turning some of the lights on.

    “Any kind of undertaking – in this case a good, correct one – has its symbols. Now those letters are Z and V,” an official tasked with youth affairs and patriotic education in Arkhangelsk region told Russia’s 29.Ru outlet.

    He said the Z stood for “For Victory” and “For Unity”, while “V” was the traditional symbol for victory.

    “It symbolises support for our armed forces, support for the president’s decisions and it is meant to unite us in this difficult situation,” the official, Ivan Zhernakov, was quoted as saying.

    The extent of the “Z” campaign’s popularity and the scale of public support for Russia’s war in Ukraine are hard to gauge, though President Vladimir Putin’s ratings are clearly high.

    State pollster VTsIOM said on Feb. 28 that almost 70% of people suppported the “special military operation” in Ukraine, the term that Russian officials use to describe the offensive.

    Almost 14,000 people have been detained at anti-war protests in Russia since Feb. 24 and Russia’s communications watchdog has blocked an array of independent media outlets.

    Ukraine’s Defence Minister Oleksii Reznikov described the Z marking on Twitter as Nazi insignia.

    (Reporting by Reuters; Editing by Gareth Jones)

    More from Top Stories

    Explore more articles in the Top Stories category

    Image for Lessons From the Ring and the Deal Table: How Boxing Shapes Steven Nigro’s Approach to Banking and Life
    Lessons From the Ring and the Deal Table: How Boxing Shapes Steven Nigro’s Approach to Banking and Life
    Image for Joe Kiani in 2025: Capital, Conviction, and a Focused Return to Innovation
    Joe Kiani in 2025: Capital, Conviction, and a Focused Return to Innovation
    Image for Marco Robinson – CLOSE THE DEAL AND SUDDENLY GROW RICH
    Marco Robinson – CLOSE THE DEAL AND SUDDENLY GROW RICH
    Image for Digital Tracing: Turning a regulatory obligation into a commercial advantage
    Digital Tracing: Turning a regulatory obligation into a commercial advantage
    Image for Exploring the Role of Blockchain and the Bitcoin Price Today in Education
    Exploring the Role of Blockchain and the Bitcoin Price Today in Education
    Image for Inside the World’s First Collection Industry Conglomerate: PCA Global’s Platform Strategy
    Inside the World’s First Collection Industry Conglomerate: PCA Global’s Platform Strategy
    Image for Chase Buchanan Private Wealth Management Highlights Key Autumn 2025 Budget Takeaways for Expats
    Chase Buchanan Private Wealth Management Highlights Key Autumn 2025 Budget Takeaways for Expats
    Image for PayLaju Strengthens Its Position as Malaysia’s Trusted Interest-Free Sharia-Compliant Loan Provider
    PayLaju Strengthens Its Position as Malaysia’s Trusted Interest-Free Sharia-Compliant Loan Provider
    Image for A Notable Update for Employee Health Benefits:
    A Notable Update for Employee Health Benefits:
    Image for Creating Equity Between Walls: How Mohak Chauhan is Using Engineering, Finance, and Community Vision to Reengineer Affordable Housing
    Creating Equity Between Walls: How Mohak Chauhan is Using Engineering, Finance, and Community Vision to Reengineer Affordable Housing
    Image for Upcoming Book on Real Estate Investing: Harvard Grace Capital Founder Stewart Heath’s Puts Lessons in Print
    Upcoming Book on Real Estate Investing: Harvard Grace Capital Founder Stewart Heath’s Puts Lessons in Print
    Image for ELECTIVA MARKS A LANDMARK FIRST YEAR WITH MAJOR SENIOR APPOINTMENTS AND EXPANSION MILESTONES
    ELECTIVA MARKS A LANDMARK FIRST YEAR WITH MAJOR SENIOR APPOINTMENTS AND EXPANSION MILESTONES
    View All Top Stories Posts
    Previous Top Stories PostPrudential flags Ukraine conflict risks after 2021 profit rise
    Next Top Stories PostUniCredit, BNP Paribas detail hefty Russia exposures as sector rebounds