Editorial & Advertiser disclosure

Global Banking & Finance Review® is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

Home > Top Stories > New Ovum Study Reveals How Amazon Can Monetize Its Smart Home Supremacy

New Ovum Study Reveals How Amazon Can Monetize Its Smart Home Supremacy

Published by Gbaf News

Posted on June 14, 2018

3 min read

Last updated: January 21, 2026

Digital asset custody concept showcasing secure digital transactions - Global Banking & Finance Review — An illustration representing digital asset custody within the financial sector, highlighting security and management of digital assets, including cryptocurrencies and tokenization.

Over the past year, Amazon has consolidated its position as leader in the smart home and is now gearing up to monetize this position – something so far all other players have failed to do.

Amazon has crafted a comprehensive strategy that propels its core e-commerce business through AI and smart home devices and services. Meanwhile, the continued expansion of its ecosystem of partners and developers through multiple tools and incentives has helped make Alexa a key enabler of smart living.

In its Smart Home Case Study: Amazon consolidates its position in the smart home market, Ovumtakesa deep dive into Amazon’s strategy for the smart home, revealing the reasons behind the company’s current market supremacy.

“To gain ubiquity across different platforms and environments, Amazon is constantly experimenting with Alexa, trying to find new ways to make money while enhancing the customer experience.

Amazon understands that the ecosystem plays a key role in Alexa’s development. However, it is still early days for the ecosystem to take advantage of the potential of Alexa as a vehicle to make money.

Ovum’s Amazon Smart Home Case Study shows how Amazon is making progress on this front, not only by promoting skill usage among customers, but also guaranteeing that users remain engaged so that the ecosystem can start profiting from Alexa in a more consistent manner,” said Mariana Zamoszczyk, Senior Analyst of Ovum’s Consumer Services team.

Over the past year, Amazon has consolidated its position as leader in the smart home and is now gearing up to monetize this position – something so far all other players have failed to do.

Amazon has crafted a comprehensive strategy that propels its core e-commerce business through AI and smart home devices and services. Meanwhile, the continued expansion of its ecosystem of partners and developers through multiple tools and incentives has helped make Alexa a key enabler of smart living.

In its Smart Home Case Study: Amazon consolidates its position in the smart home market, Ovumtakesa deep dive into Amazon’s strategy for the smart home, revealing the reasons behind the company’s current market supremacy.

“To gain ubiquity across different platforms and environments, Amazon is constantly experimenting with Alexa, trying to find new ways to make money while enhancing the customer experience.

Amazon understands that the ecosystem plays a key role in Alexa’s development. However, it is still early days for the ecosystem to take advantage of the potential of Alexa as a vehicle to make money.

Ovum’s Amazon Smart Home Case Study shows how Amazon is making progress on this front, not only by promoting skill usage among customers, but also guaranteeing that users remain engaged so that the ecosystem can start profiting from Alexa in a more consistent manner,” said Mariana Zamoszczyk, Senior Analyst of Ovum’s Consumer Services team.