MYPINPAD APPOINTS LEADING PR AGENCY FOR 2015 GROWTH

myPinPad, the next generation of secure payment authentication, has announced the appointment of the payments industry’s leading PR and communications agency SkyParlour. This significant move will see award-winning SkyParlour support myPinPad’s expansion and further establish the company as a key player in the industry.

myPinPad has gained significant global support within the traditional and emerging payments ecosystems. Progressing its commercial strategy to deliver ‘authentication as a service’, myPinPad will continue to provide a comprehensive programme of industry insights and demonstrate how myPinPad addresses the need for greater security in the rapidly growing digital commerce arena.

David Poole, Business Development Director, myPinPad said, “We are excited about our expansion plans for 2015 and we wanted a PR partner that understands the payments, retail and security sectors. SkyParlour was the obvious choice. We look forward to working closely with the SkyParlour team to ensure we maximise our successes and growth opportunities”.

SkyParlour recently won a CIPR Excellence award, with the judges commenting, “More focused than a heat-seeking missile, SkyParlour knows where they’re going and how they’re getting there. After setting up in a week, they’ve built a strong foundation for a future business in a market that is growing not only in the UK but internationally”.

Kimberley Waldron, Co-Founder of SkyParlour said, “SkyParlour is perfectly positioned to assist myPinPad in delivering its transformational solution to market. We are delighted to be working with the impressive leadership team and have big plans for the brand in 2015. The myPinPad platform truly has the potential to be revolutionary for the global payments market as we know it. The SkyParlour team can’t wait to kick off the communications campaign for myPinPad in 2015”.