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    1. Home
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    3. >Move over TINA, it’s time for TARA
    Investing

    Move Over Tina, It’s Time for Tara

    Published by Jessica Weisman-Pitts

    Posted on January 11, 2023

    5 min read

    Last updated: February 2, 2026

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    Traders at the New York Stock Exchange are seen reacting to market shifts as TINA gives way to TARA in investing strategies. This image captures the changing dynamics in global finance as interest rates rise.
    Traders monitor declining stock prices at NYSE amid TINA's decline and rise of TARA - Global Banking & Finance Review
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    Tags:Fixed Incomeinvestment portfoliosfinancial marketsmonetary policy

    Quick Summary

    (Refiles to change title in paragraph four to CIO from chief executive for Global Fixed Income at PIMCO. No other changes to text)

    (Refiles to change title in paragraph four to CIO from chief executive for Global Fixed Income at PIMCO. No other changes to text)

    By Naomi Rovnick

    (Reuters) – A shakeout in financial markets triggered by central banks’ sudden move to abandon ultra-low interest rates has created a casualty money managers will not miss: TINA.

    The acronym for There Is No Alternative to owning equities described how loose monetary policy since 2009 put stocks on steroids because yields on fixed income products such as government bonds became too low to bother with. TINA was the only trade in town.

    But as high inflation has forced major central banks to increase the cost of money, TINA’s reign is over, leaving trillions of dollars worth of investments looking for a new home as investors adjust to a new, more varied, era.

    “There is now TARA,” said Andrew Balls, CIO for Global Fixed Income at PIMCO. “There is a reasonable alternative.”

    Idanna Appio, a portfolio manager at First Eagle Investments, said that TINA was good for passive investors as it meant that equity prices went up because bond yields went down.

    In 2022, both stocks and bonds were hit by high inflation and rising rates.

    “This year will be choppy,” she said, with a “volatile macro-economic landscape” and “confusion” over interest rates and inflation. “But certainly a broad, passive exposure to stocks is not going to be the winning approach.”

    MAKE WAY

    TINA’s strength peaked during the 2020 COVID crisis as global central banks ramped up stimulus and snapped up government bonds. By late 2020, $18.4 trillion worth of this low-risk debt carried a negative yield, meaning anyone holding the bonds to maturity lost money.

    But now, yields on government bonds have finally turned positive, adding to pressure on stocks but removing one major drawback of holding fixed income.

    “Quantitative easing and zero interest rates are definitively behind us,” said David Dowsett, global head of investments at fund manager GAM.

    “The risk free rate,” he added, referring to core government bond yields, “actually gives you something.”

    In their biggest moves in decades, U.S. 10-year Treasury yields have more than doubled in the past year to around 3.6%. Germany’s Bund yield is at 2.28%, versus just below 0% a year ago.

    Bond funds recorded net inflows for six straight weeks until early January, BofA said, based on its analysis of EPFR data.

    A recession meanwhile could halt or shrink companies’ dividend payouts, but businesses that remain solvent must continue to pay coupons on their bonds.

    “You can find investment grade bonds on attractive yields that have just 18 months to maturity, meaning there’s only 18 months for something to go wrong, basically,” said Neil Birrell, chief investment officer at UK asset manager Premier Miton.

    “You can at least bring money in from clipping the coupons.”

    An ICE BofA index of U.S. investment grade corporate bonds with one to three years until their repayment date yields around 5.1%.

    GAM’s Dowsett said his group’s multi-asset funds had an “overweight” position on shorter-dated investment grade credit.

    HEADWINDS

    TARA may become more popular with investors but it’s not going to be smooth sailing, especially with bond investors’ old enemy — inflation — back.

    Inflation rocketed to 40-year highs in the United States and Europe last year and central banks responded with the sharpest rate rises in decades.

    Price pressures are now abating and data on Thursday is expected to show annual U.S. inflation at 6.5% in December, down from as high as 9.1% last June.

    Bank of America expects 10-year Treasury yields to decline to 3.25% by end-2023 as government debt prices rise, in turn lifting other fixed income assets.

    “The outlook for bonds is more positive but it’s not immediate,” said Baylee Wakefield, multi-asset portfolio manager at Aviva Investments, who is no longer selling bonds short but also not increasing her exposure.

    “We might be a way off the trade making money if we aren’t yet at the peak of interest rates and inflation.”

    A traditional view of fixed income investments outperforming during economic downturns is complicated by the most likely causes of a recession being persistent inflation and high borrowing costs.

    U.S. and European central banks are steadfastly discouraging talk that the inflation fight is over.

    “The end of TINA is very important,” said Francesco Sandrini, head of multi-asset strategies at Amundi, Europe’s largest fund manager. “But the idea that bonds are back is a bit of a simplification.”

    TINA has had its day, though. Strategists at UBS see Wall Street’s benchmark S&P 500 stock market index dropping to about 3,200 this year, about 17% below current levels, echoing other banks’ similarly gloomy predictions.

    Picking through the bond markets for reliable sources of income might well be the sharpest money-making tool for investors this year.

    “You don’t need a bond bull market, you now have income,” said Jeffrey Sherman, deputy chief investment officer at U.S. money manager DoubleLine.

    (Reporting by Naomi Rovnick, additional reporting by Yoruk Bahceli and Dhara Ranasinghe; graphics by Vincent Flasseur; Editing by Dhara Ranasinghe and Jane Merriman)

    Frequently Asked Questions about Move over TINA, it’s time for TARA

    1What is TINA?

    TINA stands for 'There Is No Alternative' and refers to the investment strategy where investors primarily favor equities due to low yields on fixed income products.

    2What is TARA?

    TARA stands for 'There Are Reasonable Alternatives' and signifies a shift in investment strategies where investors now have more options beyond equities, particularly in fixed income.

    3
    What is inflation?

    Inflation is the rate at which the general level of prices for goods and services rises, eroding purchasing power. It is often measured by the Consumer Price Index (CPI).

    4What is a fixed income investment?

    Fixed income investments are types of investment that provide returns in the form of regular, fixed payments and the eventual return of principal at maturity, such as bonds.

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