Published by Gbaf News
Posted on October 1, 2018
mmadigital, the Manchester based legal sector digital marketing specialist, is forecasting 400% growth, investing in medico-legal companies Collaboras and CLMR and has bolstered its management team as it continues to rapidly gain market share. mmadigital generates enquiries from people with potential personal injury, medical negligence and other legal claims. Its in-house legal enquiry capture team qualifies these claims and then refers them to panel law firms to be pursued.
After gaining recognition as a specialist legal digital marketing agency, mmadigital’s CEO Dez Derry took the decision two years ago to change the company’s business model to focus purely on customer acquisition on behalf of firms.
The decision has paid off – in year one it achieved £900,000 turnover and is on track for £4.5 million turnover in the current year.
Dez Derry, mmadigital CEO, comments: “The last two years have been tremendous in terms of growth as we have realised the opportunity for high quality legal claim lead generation services at just the right time. We’re expecting further growth within the legal services market and are also piloting lead generation services for new markets. We hope this will drive turnover to above £6million within the next three years.”
To increase its focus on highly qualified leads for law firms, mmadigital is also teaming up with Collaboras, the Macclesfield-based specialist legal consultancy providing outsourced medico-legal services for law firms. Collaboras’ team of medical advisors are experts in clinical negligence and catastrophic injury claims and will work with mmadigital to provide medical qualification on their generated leads as well as helping with the collation of medical paperwork for mmadigital’s clients. Collaboras has a sister company, CLMR – a medical reporting agency – that will assist with the obtaining of expert medical reports for the panel firms.
Dez Derry comments, “We’re now responsible for supplying leads into some of the UK’s leading law firms and a large number of fee earners. We believe we’re capturing 20-25% of the enquiries in our chosen consumer legal markets through digital marketing using our own consumer brands. We currently have a team of 10 with plans to double, and an additional 10 with Collaboras coming on board.”
Three recent senior appointments add to mmadigital’s growth strategy. Lisa Clothier joins as director of operations and Timothy Felkin joins as head of client services – both with extensive experience at similar lead generation companies. mmadigital has also appointed Andy Parkinson as head of legal services, who has accumulated 18+ years’ experience in consumer services operations management with the likes of AI Claims Solutions, now part of Slater & Gordan.
Dez Derry explains, “The business model we have followed for the last two years is all about being a dedicated customer acquisition business for professional firms that don’t have the internal resources for this. It’s a high growth market because of the growing competition for highly qualified genuine claims that save law firms a lot of time and resource when taking on new clients.
“By focusing on technology, innovation and our unique in-house expertise, we believe mmadigital has the potential for continued growth both within the legal sector and new markets, such as financial services.”
Director at Collaboras and CLMR, Jan Thompson says, “We are delighted to be working in partnership with mmadigital. We can see the mutually beneficial value that our screening service adds to mmadigital’s innovative business model. This approach will be very attractive to law firms by saving them time and resource in providing them with only the highest quality leads. In addition, our other bespoke services, including records collation and medical reporting, ensure that our expert team can provide continuity and support through those all important investigatory stages.”
mmadigital hopes to expand further this year and is looking for law graduates to join the team to support the company’s new dedicated in-bound call centre, which offers a credible alternative for law graduate employment. The growing business is also on the lookout for a number of immediate vacancies listed on their website.
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