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Meta introduces broadcast tool Channels on WhatsApp
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(Reuters) – Meta Platforms on Thursday introduced WhatsApp Channels, a feature that the social media giant said would help make the app a “private broadcast messaging product.”
(Reuters) – Meta Platforms on Thursday introduced WhatsApp Channels, a feature that the social media giant said would help make the app a “private broadcast messaging product.”
Users in Colombia and Singapore will be the first to receive access to Channels. Over the coming months, Meta will expand the availability of the tool for users in more countries, it said.
The company said users will be able to follow content on their hobbies, sports teams, updates from local officials and others.
Profile photos and contact information of the channel admin would not be visible to followers. Similarly, followers will not have their phone numbers revealed.
Global launch partners for the feature will include the World Health Organization, FC Barcelona and Manchester City.
(Reporting by Niket Nishant and Bhanvi Satija in Bengaluru; Editing by Maju Samuel)
WhatsApp Channels is a new feature introduced by Meta that allows users to follow updates from various sources, including hobbies and local officials, while maintaining privacy for both channel admins and followers.
A broadcast messaging product allows users to send messages to multiple recipients at once, making it easier to share information with a large audience without revealing personal contact details.
Meta Platforms is the parent company of Facebook, Instagram, WhatsApp, and other services, focusing on building technologies that connect people and communities.
Global launch partners are organizations or companies that collaborate with a platform to introduce new features or products, often providing credibility and initial content for the service.
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