Published by Gbaf News
Posted on June 28, 2018
4 min readLast updated: January 21, 2026
Multi-Year Agreement for Coach Consultation, Training, Logistics, Executive Resources, and Strategic Support Makes Seawolves Latest Team to Be “Powered By Atavus”
SEATTLE- Atavus, the leader in coaching consultation and player performance analysis, announced today that it has entered into a multi-year agreement with the Seattle Seawolves to provide the playoff-bound Major League Rugby team with the company’s tech-driven, industry-leading coaching, executive strategy, and logistics services.
“The expertise offered by Atavus allows the Seawolves to build on an already excellent year,” said Shane Skinner, owner of the Seattle Seawolves. “Atavus will accelerate our performance on and off the field, help develop a professional environment, and make the Seawolves one of the most technologically advanced teams in the league.”
The agreement has provided the Seawolves with access to Atavus’ experienced coaching team, which has this season already seen Atavus’ Brandon Sparks provide advice and support to Seawolves player / head coach Phil Mack. Sparks has experience as an assistant coach for the US Men’s rugby team, head coach at the University of Michigan, and a coach for the Collegiate All-Americans.
“Adding experienced voices to our coaching team has made a difference in player development and weekly planning,” said Mack. “Not only has a larger coaching staff allowed us to broaden our training approach, but Atavus brings expertise that translates to on-field results.”
In addition, Atavus will provide video analytics, GPS player tracking, and training direction ensuring that the Seawolves perform at the highest level. To support team operations, Atavus has tapped Kevin Flynn, Seattle Saracens president and long-time Seattle rugby stalwart.
“Atavus is proud to play a part in furthering the excitement and success experienced by Major League Rugby, and the Seattle Seawolves in particular, in their inaugural season and beyond,” said Wil Snape, vice president of rugby operations at Atavus. “The launch of Major League Rugby has been an important step in the growth of the sport in the U.S., and we’re pleased to participate in the momentum.”
The Seawolves are the latest rugby organization to adopt the “Powered by Atavus” focus on comprehensive training programs for players, mentorship for coaches, and effective and engaging support materials to help rugby organizations at all levels achieve their long-term goals.
Multi-Year Agreement for Coach Consultation, Training, Logistics, Executive Resources, and Strategic Support Makes Seawolves Latest Team to Be “Powered By Atavus”
SEATTLE- Atavus, the leader in coaching consultation and player performance analysis, announced today that it has entered into a multi-year agreement with the Seattle Seawolves to provide the playoff-bound Major League Rugby team with the company’s tech-driven, industry-leading coaching, executive strategy, and logistics services.
“The expertise offered by Atavus allows the Seawolves to build on an already excellent year,” said Shane Skinner, owner of the Seattle Seawolves. “Atavus will accelerate our performance on and off the field, help develop a professional environment, and make the Seawolves one of the most technologically advanced teams in the league.”
The agreement has provided the Seawolves with access to Atavus’ experienced coaching team, which has this season already seen Atavus’ Brandon Sparks provide advice and support to Seawolves player / head coach Phil Mack. Sparks has experience as an assistant coach for the US Men’s rugby team, head coach at the University of Michigan, and a coach for the Collegiate All-Americans.
“Adding experienced voices to our coaching team has made a difference in player development and weekly planning,” said Mack. “Not only has a larger coaching staff allowed us to broaden our training approach, but Atavus brings expertise that translates to on-field results.”
In addition, Atavus will provide video analytics, GPS player tracking, and training direction ensuring that the Seawolves perform at the highest level. To support team operations, Atavus has tapped Kevin Flynn, Seattle Saracens president and long-time Seattle rugby stalwart.
“Atavus is proud to play a part in furthering the excitement and success experienced by Major League Rugby, and the Seattle Seawolves in particular, in their inaugural season and beyond,” said Wil Snape, vice president of rugby operations at Atavus. “The launch of Major League Rugby has been an important step in the growth of the sport in the U.S., and we’re pleased to participate in the momentum.”
The Seawolves are the latest rugby organization to adopt the “Powered by Atavus” focus on comprehensive training programs for players, mentorship for coaches, and effective and engaging support materials to help rugby organizations at all levels achieve their long-term goals.
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