Published by Global Banking & Finance Review®
Posted on December 8, 2025
1 min readLast updated: January 20, 2026
Add as preferred source on GoogleThe EU Commission has approved Mars' $36 billion acquisition of Kellanova, concluding no competition concerns exist in the European Economic Area.
BRUSSELS, Dec 8 (Reuters) - The European Commission has approved a $36 billion ($36.00 billion) bid from candy and snacks giant Mars to acquire Pringles maker Kellanova, it said on Monday, after opening a full-scale investigation into the takeover in June, citing concerns over competition.
"The Commission has concluded that the proposed transaction would not raise competition concerns in the European Economic Area," it said in a statement on Monday.
Mars' takeover of Kellanova, among the biggest in the sector, brings under one roof brands ranging from M&Ms, Snickers and Whiskas cat food to Pringles crisps, Pop-Tarts and Kellogg's cereals.
($1 = $1.0000)
(Reporting by Louise Rasmussen, Editing by Charlotte Van Campenhout)
The European Commission is the executive branch of the European Union responsible for proposing legislation, implementing decisions, and managing the day-to-day operations of the EU.
A merger is a business combination where two companies join to form a single entity, often to enhance competitiveness and efficiency in the market.
Equity refers to the ownership value in an asset or company, representing the shareholders' interest after all liabilities have been deducted.
Competition concerns arise when a merger or acquisition may significantly reduce competition in a market, potentially leading to higher prices or reduced quality for consumers.
A takeover occurs when one company acquires control over another company, often through purchasing a majority of its shares.
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