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K-pop group BTS promotes new album with New York pop-up shop
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(Reuters) – South Korean K-pop boy band BTS are promoting the release of their new album with pop-up shops in New York City and Los Angeles.
(Reuters) – South Korean K-pop boy band BTS are promoting the release of their new album with pop-up shops in New York City and Los Angeles.
Fans lined up from 7am on Friday to be among the first to purchase exclusive items created just for New York.
“It’s hardly ever in New York, it’s mostly LA – so, for them to do it here, it was just like, had to come,” said fan Adriana Guzman.
Daniel Ealacios was directed to the store by his sister in Texas who was hoping her brother would snag her some merch. T-shirts will sell for $55, with hoodies priced at $120, and posters $18.
A fan of the South Korean boy band BTS takes a video inside a newly opened pop-up shop selling BTS merchandise after the release of their new album “Proof” in in Manhattan in New York City, New York, U.S., June 10, 2022. REUTERS/Mike Segar
The group released their new album “Proof” on Friday in a highly anticipated return to the music scene as they celebrate the ninth anniversary of their debut.
The seven-member group last year became the first Asian band to win artist of the year at the American Music Awards. Last week, they met U.S. President Joe Biden at the White House to discuss hate crimes targeting Asians.
(Reporting by Soren Larson and Alicia Powell; editing by Diane Craft)
A pop-up shop is a temporary retail space that sells merchandise or promotes a brand for a limited time. These shops often create excitement and urgency among consumers.
An album release refers to the official launch of a music album, making it available for purchase or streaming. This event often includes promotional activities to engage fans.
Exclusive merchandise refers to products that are available only for a limited time or in specific locations, making them unique and often more desirable to fans and collectors.
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