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Home > Top Stories > Joelson assists the co-founder and management team of Tails.com

Joelson assists the co-founder and management team of Tails.com

Published by Gbaf News

Posted on May 26, 2018

4 min read

Last updated: January 21, 2026

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Continuing its ongoing success in 2018 helping businesses with international deals, London law firm Joelson has assisted the management team of Tails.com, a tailor-made direct to consumer pet food brand, with its transaction with Purina PetCare.

Launched in 2014, Tails.com has grown significantly and now feeds more than 100,000 dogs per year.

The Joelson Corporate and Commercial team acted on behalf of the co-founder and the management team of Tails.com in connection with the sale.

Phil Hails-Smith

Phil Hails-Smith

Tails.com will continue to operate as a stand-alone entity led by co-founder and Chief Executive, James Davidson.

Talking about the support from Joelson, he said: “Phil and the team at Joelson provided great support to us in this process. They delivered on the trust we placed in them; assertively representing our best interests, giving pragmatic advice when required and being proactive in mitigating risk.

“I’d certainly choose Phil and Joelson again and look forward to working with the team as part of the next phase of the development and growth of Tails.”

Phil Hails-Smith, a Partner at Joelson, led the transaction on behalf of James and the management team and was supported during the transaction by fellow partner Philippa Sturt and solicitor Naimi Shah (corporate) and by Partner Jennifer Maxwell-Harris and Senior Associate Reema Jethwa on employment-related matters.

“We are delighted to have worked with James (CEO) and Mel Hedley-Lewis (CFO) and the rest of the Tails team on this deal. This transaction demonstrates our continued commitment to working with founders and management teams in high growth companies on transactions with major multi-national investors.

“On behalf of everyone at Joelson, I would like to wish James and Tails.com the best of luck with the ongoing success of their brand. We incredibly proud to be able to continue to support them the Tails team on the next chapter of their story.”

Continuing its ongoing success in 2018 helping businesses with international deals, London law firm Joelson has assisted the management team of Tails.com, a tailor-made direct to consumer pet food brand, with its transaction with Purina PetCare.

Launched in 2014, Tails.com has grown significantly and now feeds more than 100,000 dogs per year.

The Joelson Corporate and Commercial team acted on behalf of the co-founder and the management team of Tails.com in connection with the sale.

Phil Hails-Smith

Phil Hails-Smith

Tails.com will continue to operate as a stand-alone entity led by co-founder and Chief Executive, James Davidson.

Talking about the support from Joelson, he said: “Phil and the team at Joelson provided great support to us in this process. They delivered on the trust we placed in them; assertively representing our best interests, giving pragmatic advice when required and being proactive in mitigating risk.

“I’d certainly choose Phil and Joelson again and look forward to working with the team as part of the next phase of the development and growth of Tails.”

Phil Hails-Smith, a Partner at Joelson, led the transaction on behalf of James and the management team and was supported during the transaction by fellow partner Philippa Sturt and solicitor Naimi Shah (corporate) and by Partner Jennifer Maxwell-Harris and Senior Associate Reema Jethwa on employment-related matters.

“We are delighted to have worked with James (CEO) and Mel Hedley-Lewis (CFO) and the rest of the Tails team on this deal. This transaction demonstrates our continued commitment to working with founders and management teams in high growth companies on transactions with major multi-national investors.

“On behalf of everyone at Joelson, I would like to wish James and Tails.com the best of luck with the ongoing success of their brand. We incredibly proud to be able to continue to support them the Tails team on the next chapter of their story.”