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ITV forecasts 12% jump in Q2 ad revenue on Euros demand
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LONDON (Reuters) – Britain’s ITV said its advertising revenue would jump by around 12% in the second quarter, four times the level achieved in the first, boosted by the Euros soccer championship which kicks off in June.
LONDON (Reuters) – Britain’s ITV said its advertising revenue would jump by around 12% in the second quarter, four times the level achieved in the first, boosted by the Euros soccer championship which kicks off in June.
The company, which broadcast “Mr Bates vs The Post Office” in January, on Thursday reported a 6% drop in total external revenue in the first quarter to 727 million pounds ($908 million).
($1 = 0.8006 pounds)
(Reporting by Paul Sandle; Editing by Kate Holton)
Advertising revenue is the income generated by companies through the sale of advertising space or time. This revenue can come from various media, including television, online platforms, and print.
The Euros soccer championship, officially known as the UEFA European Championship, is a major international football tournament contested by the men's national teams of Europe, held every four years.
External revenue refers to the income generated from sales or services provided to customers outside of a company's internal operations. It is a key measure of a company's financial performance.
Total revenue is the total amount of money generated by a company from its business activities, including sales of goods and services, before any expenses are deducted.
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