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INVESTCLOUD ANNOUNCES FREETRADE AS THE FIRST STARTUP IN ITS UK INNOVATION CENTER
Published by Gbaf News
Posted on November 23, 2017
4 min readLast updated: January 21, 2026
Home > Top Stories > INVESTCLOUD ANNOUNCES FREETRADE AS THE FIRST STARTUP IN ITS UK INNOVATION CENTER
App-only stockbroker takes residence in InvestCloud Innovation Center London to use sandboxed technology for market launch
InvestCloud Inc., a global FinTech firm, has announced UK startup Freetrade as the first firm to enter its UK Innovation Center. Freetrade is using the space to bring its app-only stockbroker to market.
Founded by former KPMG accountant Adam Dodds with Co-Founder André Mohamed, Freetrade is democratising investing. It offers zero commissions on basic accounts and trades and provides fractional trading with no minimums, allowing anyone to invest any amount through its platform.
The FinTech startup has a history with InvestCloud, with Freetrade also using InvestCloud Emerald for its books of records (BOR) accounting solution. Emerald provides a full-suite of operational technology for digital investment managers and robo advisors, with firms such as Nutmeg using the solution to better scale its operations, digitally.
Adam Dodds, Co-Founder and CEO of Freetrade, said: Freetrade a come a long way in a short space of time. The past year has seen us crowdfund £1.3 million as well as graduate from Octopus Labs’ accelerator and gain approval from the FCA to act as a directly authorised stockbroker.”
Dodds added: “InvestCloud has been incredibly supportive throughout our development stage. We are excited to continue our collaboration through the Innovation Center as we launch our service in the coming months.”
The InvestCloud Innovation Center London is based at the firm’s European headquarters in Soho, London. It is the second Innovation Center launched by the global FinTech firm and was announced in June 2017, opening its doors for business in September 2017.
Will Bailey, EVP for Europe and Innovation at InvestCloud, said: “Freetrade shares many of the same values as InvestCloud and is a perfect fit for the Innovation Center. It looks to create innovative solutions in the financial sector that radically change and challenge the established norms of investing.”
Will added: “The Innovation Center was born to help these kinds of companies succeed, giving them full access to our sandboxed technology to build their own solutions. We are proud to support Freetrade on its mission and look forward to further collaboration through the Innovation Center.”
The London Innovation Center follows the blueprint of the firm’s first Innovation Center established at its global headquarters in Los Angeles. It offers both new startups and established financial firms alike the ability to quickly deliver digital solutions supported by the InvestCloud platform.
App-only stockbroker takes residence in InvestCloud Innovation Center London to use sandboxed technology for market launch
InvestCloud Inc., a global FinTech firm, has announced UK startup Freetrade as the first firm to enter its UK Innovation Center. Freetrade is using the space to bring its app-only stockbroker to market.
Founded by former KPMG accountant Adam Dodds with Co-Founder André Mohamed, Freetrade is democratising investing. It offers zero commissions on basic accounts and trades and provides fractional trading with no minimums, allowing anyone to invest any amount through its platform.
The FinTech startup has a history with InvestCloud, with Freetrade also using InvestCloud Emerald for its books of records (BOR) accounting solution. Emerald provides a full-suite of operational technology for digital investment managers and robo advisors, with firms such as Nutmeg using the solution to better scale its operations, digitally.
Adam Dodds, Co-Founder and CEO of Freetrade, said: Freetrade a come a long way in a short space of time. The past year has seen us crowdfund £1.3 million as well as graduate from Octopus Labs’ accelerator and gain approval from the FCA to act as a directly authorised stockbroker.”
Dodds added: “InvestCloud has been incredibly supportive throughout our development stage. We are excited to continue our collaboration through the Innovation Center as we launch our service in the coming months.”
The InvestCloud Innovation Center London is based at the firm’s European headquarters in Soho, London. It is the second Innovation Center launched by the global FinTech firm and was announced in June 2017, opening its doors for business in September 2017.
Will Bailey, EVP for Europe and Innovation at InvestCloud, said: “Freetrade shares many of the same values as InvestCloud and is a perfect fit for the Innovation Center. It looks to create innovative solutions in the financial sector that radically change and challenge the established norms of investing.”
Will added: “The Innovation Center was born to help these kinds of companies succeed, giving them full access to our sandboxed technology to build their own solutions. We are proud to support Freetrade on its mission and look forward to further collaboration through the Innovation Center.”
The London Innovation Center follows the blueprint of the firm’s first Innovation Center established at its global headquarters in Los Angeles. It offers both new startups and established financial firms alike the ability to quickly deliver digital solutions supported by the InvestCloud platform.
