Published by Gbaf News
Posted on May 6, 2014
2 min readLast updated: January 22, 2026
INSIDE Secure (NYSE Euronext: INSD), a leader in embedded security solutions for mobile and connected devices announced that Reid D. Holmes, VP Business Development of Payment at INSIDE Secure, will hold a session during CARTES America, May 13-15 in Las Vegas, Nevada, USA. Holmes will present “Accelerating EMV Personalization: Factors that make a difference” on Thursday May 15, 12:00pm – 12:30pm, within the seminar entitled “Will the US keep its EMV promise (part II)?”
“As EMV rolls out in the US, card issuers will be faced with personalizing millions of cards based on the Common Personalization Specification (CPS),” said Holmes. “Although there are no questions about how to personalize EMV cards, the choice of chip operating system can greatly affect the cost, speed, transaction performance, and user experience of an issuer’s card.”
Inside Secure To Speak About Accelerating EMV Personalization At CARTES AMERICA
Holmes will examine the technical factors that are critical to EMV personalization, such as EEPROM size and transaction speed. He will also weigh personalization costs, throughput, supporting infrastructure, and resources required in order to meet market demands.
Reid D. Holmes serves on the Smart Card Alliance Payments Council and participates in the EMV Migration Forum work groups. He has extensive experience in a wide range of payment and mobile technologies, combined with a deep familiarity with members of the payment industry ecosystem in North America. Holmes previously worked for Giesecke & Devrient America, where he was responsible for contactless payment and transit product sales. There, he engaged in early Near Field Communication (NFC) and Over-the-Air (OTA) mobile payment trials. Before that, he was VP responsible for deploying emerging products and services at VISA. Holmes started his career with divisions of Western Union and AT&T after graduating from Virginia Tech with a degree in Mathematics.
During Cartes, INSIDE will be happy to welcome you at booth #1535. Should you need to schedule an advanced appointment with INSIDE, please feel free to contact gsauniere@insidesecure.com
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