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Infosys to Acquire Digital Innovation and Customer Experience Studio, Brilliant Basics

Published by Gbaf News

Posted on August 8, 2017

4 min read

Last updated: January 21, 2026

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Infosys (NYSE: INFY), a global leader in consulting, technology and next-generation services, today announced a definitive agreement to acquire Brilliant Basics, a London-based product design and customer experience (CX) innovator known for its world-class design thinking-led approach and experience in executing global programs.

This acquisition represents Infosys’ commitment to the expansion of a worldwide connected network of Digital Studios. These studios are focused on fulfilling the needs of our global clients for end-to-end Digital Transformation solutions required to meet customer demand for next-generation enhanced customer experiences.

“Adding Brilliant Basics’ design and CX capabilities has already proven to be invaluable, helping Infosys close large deals with a deep blend of skills,” said Ravi Kumar S, President & Deputy COO, Infosys. “Brilliant Basics will leverage the breadth and depth of Infosys Digital to drive Digital Transformation solutions, which connect our clients’ Systems of Record to new Systems of Engagement.”

Brilliant Basics Founder and CEO, AnandVerma added, “I am thrilled to be a key part of Infosys, a company I have admired for a long time. Being a key member of the Infosys family allows Brilliant Basics “bb” to enhance and scale the overall offering for our clients. Infosys has a unique vision and approach to partnership and acquisition, which will enable us to closely collaborate on Digital Transformation programs globally.”

With Infosys Digital Studios spanning the globe – from Bengaluru and Pune to New York, London and Melbourne – the addition of Brilliant Basics will enhance the company’s expertise in the financial services, retail and telco sectors across Europe and the Middle East.

“We are already seeing the synergies of our relationship, having partnered together on numerous Digital Transformation engagements and wins,” said Scott Sorokin, Global Head of Infosys.Digital. “Looking ahead, we expect Brilliant Basics to play a key role in our continued success.”

The acquisition is expected to close during the second quarter of fiscal 2018, subject to customary closing conditions.

Infosys (NYSE: INFY), a global leader in consulting, technology and next-generation services, today announced a definitive agreement to acquire Brilliant Basics, a London-based product design and customer experience (CX) innovator known for its world-class design thinking-led approach and experience in executing global programs.

This acquisition represents Infosys’ commitment to the expansion of a worldwide connected network of Digital Studios. These studios are focused on fulfilling the needs of our global clients for end-to-end Digital Transformation solutions required to meet customer demand for next-generation enhanced customer experiences.

“Adding Brilliant Basics’ design and CX capabilities has already proven to be invaluable, helping Infosys close large deals with a deep blend of skills,” said Ravi Kumar S, President & Deputy COO, Infosys. “Brilliant Basics will leverage the breadth and depth of Infosys Digital to drive Digital Transformation solutions, which connect our clients’ Systems of Record to new Systems of Engagement.”

Brilliant Basics Founder and CEO, AnandVerma added, “I am thrilled to be a key part of Infosys, a company I have admired for a long time. Being a key member of the Infosys family allows Brilliant Basics “bb” to enhance and scale the overall offering for our clients. Infosys has a unique vision and approach to partnership and acquisition, which will enable us to closely collaborate on Digital Transformation programs globally.”

With Infosys Digital Studios spanning the globe – from Bengaluru and Pune to New York, London and Melbourne – the addition of Brilliant Basics will enhance the company’s expertise in the financial services, retail and telco sectors across Europe and the Middle East.

“We are already seeing the synergies of our relationship, having partnered together on numerous Digital Transformation engagements and wins,” said Scott Sorokin, Global Head of Infosys.Digital. “Looking ahead, we expect Brilliant Basics to play a key role in our continued success.”

The acquisition is expected to close during the second quarter of fiscal 2018, subject to customary closing conditions.