The competition for all types of businesses, including charities, is fierce. No matter what enterprise you are trying to promote, it is crucial to find cost-effective ways to spread the word about what you do. The general public has to relate to your marketing efforts and want to respond to them. Discover how plastic cards are helping to raise revenues for charities and businesses.
Affordable and Portable
Marketing campaigns can be complicated, cumbersome and costly. These types of campaigns may cost more money than they raise. Plastic cards help you market your charity or business without breaking the bank. Certain marketing strategies require endless hours and a large investment. Others could take up more floor space than you have. For example, a huge display might be costly to create and then you need to find a place to put it.
Plastic cards are affordable and portable. This is a winning combination for businesses on a budget and charities looking to raise as much money as possible toward a certain cause. For a minimal investment, plastic cards offer maximum marketing results. Often it costs just a few cents apiece to create customized plastic cards to use for loyalty and rewards programs and as gift cards. The ROI is significant when you initial output is mere pennies.
Impressive Brand Recognition
Few people are willing to spend their hard-earned money on a product or charity they have never heard of. Branding a business can take years. Plastic cards are a fast and easy way to start branding your charity or business. Each card is imprinted with your company name and logo. The card can also include creative artwork and contact information for your company. It is a compact summary of the basic facts about your business.
When people carry plastic rewards and gift cards, they see your business in their wallets or pockets. It reminds them of what you offer or do. It becomes a non-stop advertisement for your enterprise. Other people may see the cards and ask about them. This is invaluable word-of-mouth advertising that can add up to even greater revenues. Plastic cards are also simple to use and store, minimizing the chance they will be lost or misplaced.
Rewards Cards Programs
A variety of businesses are issuing rewards cards to encourage people to buy their products or contribute to their cause. A rewards card can earn points which are redeemed for merchandise or other coveted goodies. The points are typically accrued with certain purchases or donations from one or more companies. Rewards cards encourage people to make donations and continue to buy from certain retailers. Everyone likes to know they are getting a little something extra for each dollar they spend.
Charities can appeal to local organizations to sponsor their rewards cards. When people make a purchase from participating neighborhood merchants, a portion of the proceeds will be donated to the charity. This is an excellent way to promote local businesses and raise money for charity. A single merchant can also offer to donate a certain amount of the proceeds to a chosen charity when customers make a purchase. This can be a way to promote new goods while supporting a favorite charity. It also raises goodwill toward the business because they are donating to good cause. Everyone enjoys increased revenues.
Loyalty Cards Programs
Loyalty cards keep customers and supporters coming back for more. Each time they purchase something or make a donation, they get benefits in return. Some loyalty cards give customers cash back while others issue coupons or discounts on future purchases. There are loyalty cards that designate a customer as gold, silver or platinum based on how much they spend. These classifications entitle customers or donors to take advantage of additional privileges.
Businesses and charities benefit from issuing loyalty cards because they build trust between the company and its supporters. Loyalty cards might also be referred to as membership cards if they entitle certain users to special privileges other customers do not get. Many people like to feel like they belong to an elite group. Loyalty rewards programs give customers a sense of satisfaction, inclusion and appreciation.
Making the Most of Gift Cards
Gift cards are the easiest way to make donations or purchases from a certain retailer on behalf of someone else. Often people do not know what to buy someone who is selective or seems to have everything they need. A gift card is sure to please the most discerning recipient. Usually people spend more than the face value of the gift card, which is a major benefit to retailers selling these plastic cards. You can also purchase a charitable gift card to support someone’s favorite charity in honor of a special occasion or date.
Gift cards can be given with certain purchases or donations. If someone makes a large purchase or donates a significant amount to a charity, they can get a small gift card as an expression of thanks. This is a way to cross-market businesses and charities that support each other. Gift cards are easy to display and can be sold at a variety of locations, as long as they agree to have them. The setup can be as simple as a cardboard stand-up tray placed by several cash registers. This encourages people to make impulse purchases and donations.
A large number of businesses and charities are investing in affordable, accessible plastic cards. They are initiating their own rewards, loyalty and gift card programs. These programs are quick and simple to establish with incredible results. The revenues are instant because people purchase or receive the cards then use them in the future. Gift cards can be used until the balance runs out and then they can be reloaded. Rewards cards and loyalty cards lure customers to return time and again. Include handy key tag cards with the full-size plastic cards you distribute. Most people carry a key chain and will then have their cards available any time. Key tag cards are a breeze to slip onto a key chain and use at the customer’s convenience. These little plastic cards help to reinforce your marketing efforts.
Image Source: http://cdn.morguefile.com/imageData/public/files/c/cohdra/preview/fldr_2008_11_08/file0001578443946.jpg
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