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High food prices dampen festive spirits in Russia
Global Banking & Finance Review®
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By Alexander Marrow, Anastasia Bakhur and Dmitry Vasiliev
By Alexander Marrow, Anastasia Bakhur and Dmitry Vasiliev
YEKATERINBURG, Russia (Reuters) – This holiday season, many Russians are tightening their belts.
Stubborn inflation has driven up prices of staples such as butter, potatoes and chicken in recent months, hitting Russia’s poorest and causing some to cut back this festive season.
Reuters spoke to Russians in Moscow, St. Petersburg, Yekaterinburg in the Urals and Omsk in Siberia to understand how people are managing their finances.
“Prices have noticeably increased,” said Natalia Moreva, 58, listing flour, bread, chocolates, fruit, vegetables and meat as all having gone up in price.
“Incomes are sufficient, but when you go to the shop you used to be able to buy more,” said Moreva, who works for the Omsk regional government.
“The holiday is turning out to be a modest one.”
Russians traditionally increase their spending in the final few weeks of each year, gearing up for New Year celebrations and nationwide holidays in the first weeks of January. This year, they have had to spend a lot more.
“Way more expensive, it is heavy on the pocket. In past New Years, expenses more or less met the budget. Now, the costs are much higher, maybe three or four times more than before,” said Dinara, a student from Yekaterinburg, Russia’s fourth-largest city.
Real wages have risen across Russia, largely due to rising salaries in the defence and technology sectors. But for many, wages have not kept pace with inflation, which is running at more than 9%, despite the central bank maintaining interest rates at 21%, their highest in more than 20 years.
Vyacheslav, 73, a pensioner in Omsk, said he was noticing prices rising from one day to the next.
“It is, of course, not very nice or convenient for people at the moment. We understand that the country is in a difficult situation at the moment, but nevertheless I would like for grocery prices not to grow so quickly.
The price of his favourite cheese has risen by 15% to 20% since September, he said, to around 850 roubles.
Inflation could end the year at as high as 9.8%, Andrei Gangan, director of the central bank’s monetary policy department, told Interfax on Tuesday, and will peak in April 2025 before starting to come down.
The central bank defied expectations for a rate hike last week and opted to keep the current cost of borrowing, but soaring borrowing costs are cooling demand in Russia’s real estate market, with mortgage rates of up to 30% putting off potential buyers and fuelling a rental market boom.
“Communal services are getting more expensive, (so are) taxes, and it is very noticeable,” said Moscow student Veronica Arefieva. “When you go to the shop, a loaf of bread that once cost 20 roubles, now costs 50 roubles.”
Another Moscow student, Sergei Shoreshorin, said the price of chocolates was “scary”.
Even the cost of fir trees was high, buyers in St. Petersburg agreed.
“There are people who need a tree who don’t even ask the price, they just buy one,” said Ramiz, who was selling trees in the city. “And there are people who, even when we offer a discount, say they can’t afford it.
“I wish everyone season’s greetings, all the best and that next year everyone will be able to afford it!”
(Writing by Alexander Marrow, Editing by Louise Heavens)
Inflation is the rate at which the general level of prices for goods and services rises, eroding purchasing power. It is typically measured by the Consumer Price Index (CPI).
Essential goods are products that are necessary for basic functioning and survival, including food, clothing, and shelter. They are typically prioritized in consumer spending.
Consumer perception refers to the way consumers view and interpret information about products, brands, and services, which can influence their purchasing decisions.
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