Hearsay Social and Efma Announce Strategic Partnership for Social Business in Europe | GBAF

Hearsay Social and Efma Announce Strategic Partnership for Social Business in Europe | GBAF

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Home > Top Stories > HEARSAY SOCIAL AND EFMA PARTNER TO BRING SOCIAL BUSINESS BEST PRACTICES TO FINANCIAL FIRMS IN EUROPE

HEARSAY SOCIAL AND EFMA PARTNER TO BRING SOCIAL BUSINESS BEST PRACTICES TO FINANCIAL FIRMS IN EUROPE

Published by Gbaf News

Posted on March 20, 2014

3 min read

Last updated: January 22, 2026

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Hearsay Social, provider of the leading social business platform for the financial services industry, and Efma, an association whose membership includes nearly one-third of the world’s large retail banks, announced at the Efma Distribution Summit a strategic partnership to bring social business best practices to financial firms in Europe. Hearsay Social is the first social media partner to join Efma.

HEARSAY SOCIAL And EFMA PARTNER To Bring Social Business Best Practices To Financial Firms In Europe

HEARSAY SOCIAL And EFMA PARTNER To Bring Social Business Best Practices To Financial Firms In Europe

Through this new partnership, Efma and Hearsay Social will work closely together to empower and educate the more than 3,300 retail financial services companies that comprise Efma’s network in Europe. Hearsay Social will regularly participate at Efma events while also developing training and education materials for Efma member firms to become better practitioners of social business.

Additionally, Efma and Hearsay Social have the following activities planned:

Efma and Hearsay Social will launch a “think tank” consisting of three webinars focused on essential social business topics, including “Social Marketing” and “Social Compliance.” These webinars will help educate the various business line managers at Efma member firms, including heads of distribution, marketing and risk, on the opportunities presented by social business.

The two organizations will also work together to create content, including interviews and case studies, informing member firms how financial firms are using social media today to grow business.

Hearsay Social will host Efma and select member firms in San Francisco for an innovation study tour presenting how retail financial firms are applying technology from Silicon Valley.

“Many of our member firms now understand the power of social media for connecting with and providing better service to clients,” said Patrick Desmarès, CEO of Efma. “Through this new alliance with Hearsay Social, we’re excited to deliver more education, research, and advocacy around social business and compliance solutions for the financial services industry.”

“Social business best practices are transforming the financial services industry, giving advisors a more efficient and effective way to communicate with clients,” said Hearsay Social CEO Clara Shih. “By partnering with Efma, we’ll be able to empower member firms with the education and innovation necessary to grow business on social media.”

Hearsay Social is the leader in social business for the financial services industry, helping advisors efficiently and successfully uses social media to attract prospects, retain customers, deepen relationships, and grow business. The company partners closely with financial services organizations, providing them a combination of innovative technology, proven methodologies, and strategic alliances to deliver rapid social business success.