Published by Gbaf News
Posted on May 24, 2018
3 min readLast updated: January 21, 2026
Guaranteed Rate Rolls Out Red Arrow Connect, Powered by Total Expert
Guaranteed Rate, one of the largest retail mortgage lenders in the United States, has chosen Total Expert as its strategic technology partner to deploy its new proprietary marketing operating system (MOS), named Red Arrow Connect. The system is designed for the modern top producer, bringing together best-in-class marketing tools and existing industry-leading technology, custom built by Guaranteed Rate’s in-house technology team.
“As part of Guaranteed Rate’s commitment to leading the industry in innovation, we selected Total Expert as a partner who most closely aligns with our needs and vision for the future,” said Chief Operating Officer Nikolaos Athanasiou of Guaranteed Rate.“Total Expert demonstrated its ability to scale to our needs, allowing us to customize our existing best-in-class technology platform. This streamlines the process for our loan officers to make it easier to build their brand and generate more business.”
Total Expert, the first modern enterprise sales and marketing technology platform built to meet the unique needs of mortgage lenders, banks and financial institutions, will empower Guaranteed Rate’s nearly 1,500 loan officers across the country to manage and communicate with their customers and referral partners, while maintaining company brand standards and regulatory requirements.
“Guaranteed Rate has been recognized by numerous publications forbeing a leader in technology, which demonstrates the company’s ability to be agile and innovative – two words we use to describe Total Expert. We’re pleased that our shared vision has translated into a strong partnership,” said Joe Welu, founder and CEO of Total Expert.
ABOUT TOTAL EXPERT
Eight of the top 15 mortgage lenders in the country put their confidence in Total Expert.
Guaranteed Rate Rolls Out Red Arrow Connect, Powered by Total Expert
Guaranteed Rate, one of the largest retail mortgage lenders in the United States, has chosen Total Expert as its strategic technology partner to deploy its new proprietary marketing operating system (MOS), named Red Arrow Connect. The system is designed for the modern top producer, bringing together best-in-class marketing tools and existing industry-leading technology, custom built by Guaranteed Rate’s in-house technology team.
“As part of Guaranteed Rate’s commitment to leading the industry in innovation, we selected Total Expert as a partner who most closely aligns with our needs and vision for the future,” said Chief Operating Officer Nikolaos Athanasiou of Guaranteed Rate.“Total Expert demonstrated its ability to scale to our needs, allowing us to customize our existing best-in-class technology platform. This streamlines the process for our loan officers to make it easier to build their brand and generate more business.”
Total Expert, the first modern enterprise sales and marketing technology platform built to meet the unique needs of mortgage lenders, banks and financial institutions, will empower Guaranteed Rate’s nearly 1,500 loan officers across the country to manage and communicate with their customers and referral partners, while maintaining company brand standards and regulatory requirements.
“Guaranteed Rate has been recognized by numerous publications forbeing a leader in technology, which demonstrates the company’s ability to be agile and innovative – two words we use to describe Total Expert. We’re pleased that our shared vision has translated into a strong partnership,” said Joe Welu, founder and CEO of Total Expert.
ABOUT TOTAL EXPERT
Eight of the top 15 mortgage lenders in the country put their confidence in Total Expert.
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