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Google urges court to scrap $1.6 billion EU antitrust fine
Global Banking & Finance Review®
Company
By Foo Yun Chee
BRUSSELS (Reuters) – Alphabet unit Google on Monday urged Europe’s second-highest court to dismiss a 1.49-billion-euro ($1.6 billion) fine imposed by EU antitrust regulators three years ago for hindering rivals in online search advertising.
The case is one of three that has resulted in a total of 8.25 billion euros in European Union antitrust fines on the world’s most popular internet search engine.
The European Commission in its 2019 decision said Google had abused its dominance to stop websites using brokers other than its AdSense platform which provided search adverts. The Commission said the illegal practices occurred from 2006 to 2016.
Google subsequently challenged the EU finding in the Luxembourg-based General Court. The company will set out its case during a three-day hearing starting on Monday.
The EU competition enforcer’s assessment of Google’s dominance and the Commission’s decision that search ads and non-search ads do not compete were wrong, Google said in a court document.
It also took issue with the Commission for saying the company’s exclusivity, premium placement and minimum Google ads clauses were abusive.
Google suffered a setback last year when it lost its court fight against a 2.42-billion-euro antitrust decision over the use of its own price comparison shopping service to gain an unfair advantage over smaller European rivals.
The AdSense case is T-334/19.
($1 = 0.9505 euros)
(Reporting by Foo Yun Chee; Editing by Mark Potter)
Antitrust refers to laws and regulations designed to promote competition and prevent monopolies in the marketplace. These laws aim to protect consumers and ensure fair business practices.
Online advertising is a form of marketing that uses the internet to deliver promotional messages to consumers. This includes various formats such as display ads, search engine ads, and social media ads.
The European Commission is the executive branch of the European Union responsible for proposing legislation, implementing decisions, and upholding EU treaties. It plays a key role in regulating competition within the EU.
A fine in the context of antitrust laws is a monetary penalty imposed on a company for violating competition laws. These fines aim to deter anti-competitive behavior and promote fair market practices.
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