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Google lays off staff at its mapping app Waze
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(Reuters) -Alphabet-owned Google on Tuesday said it is cutting jobs at mapping app Waze as it merges the app’s advertising system with Google Ads technology, without giving details on the number of layoffs.
(Reuters) -Alphabet-owned Google on Tuesday said it is cutting jobs at mapping app Waze as it merges the app’s advertising system with Google Ads technology, without giving details on the number of layoffs.
“In order to create a better, more seamless long-term experience for Waze advertisers, we’ve begun transitioning Waze’s existing advertising system to Google Ads technology. As part of this update, we’ve reduced those roles focused on Waze Ads monetization,” Google, which acquired Waze for about $1.3 billion in 2013, said.
Google had in December said that it will merge Waze and Google Maps teams to consolidate processes, making it a part of the Google Geo division, its portfolio of real-world mapping products that include Google Maps, Google Earth, and Street View.
The news was first reported by CNBC earlier in the day, citing an email from Chris Phillips, who leads the Geo division. He said Google will notify advertisers and partners about the move on Wednesday.
(Reporting by Akash Sriram and Jaiveer Shekhawat in Bengaluru; additional reporting by Chandni Shah, editing by Maju Samuel and Rashmi Aich)
Waze is a GPS navigation software that provides real-time traffic and road information, helping users navigate efficiently. It was acquired by Google in 2013.
Google Ads is an online advertising platform developed by Google, allowing businesses to display ads on Google's search results and other websites.
Job consolidation refers to the process of merging roles or positions within a company to improve efficiency and reduce costs, often leading to layoffs.
Advertising monetization is the process of generating revenue from advertisements displayed on platforms or applications, such as through Google Ads.
A merger is a business strategy where two companies combine to form a single entity, often to enhance operational efficiency and market reach.
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