Gaming entertainment specialist, Youzu has chosen Worldpay, the global leader in payment processing, risk and alternative payments, to help it expand into the overseas gaming market. Worldpay will provide a full suite of payment processing products alongside consultancy on gaming specific payment trends and preferences in new markets, helping Youzu balance its risk and acceptance rate to maximise its margins as it expands internationally.
Youzu is currently focussing on increasing its presence in the US, Canada, France and Japan. It is using Worldpay’s gateway, acquiring, treasury and FX, risk management and alternative payment methods products. Worldpay’s presence in more than 100 countries, portfolio of more than 120 currencies and ability to support multiple alternative payment methods, means Youzu can reach international customers in its focus areas and transact with them in their currency and payment method of choice – with the option to easily extend these services into new regions as its business grows.
Libiao Chen, COO, Youzu explains, “We wanted a reliable and experienced payments partner who could support our expansion in to the global gaming market. Worldpay has worked with many online gaming companies and has a strong international footprint meaning their team could provide us with both the products and the expert advice on our target market and regions we needed to support our growth. And because Worldpay is present across the globe we can easily expand into new territories in the future without losing visibility into our payment data, making forecasting and time to market much more straightforward.”
Worldpay opened an office in China earlier this year. Tang Kok San, VP Business Development in China at Worldpay explains, “China is a very important market for us as a lot of large local businesses that have seen success in the area want to move to expand internationally. The fact we have global expertise in markets outside of China, but a local office means we are able to really understand our Chinese customers and do business with them in their language, meaning nothing is lost in translation.”