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‘Fun and Tasty’ among possible names for McDonald’s Russian successor
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(Reuters) – McDonald’s in Russia has registered possible brand names for the firm taking over its fast-food restaurants there, including “Fun and Tasty” and “The Same One”, patent filings showed on Friday.
(Reuters) – McDonald’s in Russia has registered possible brand names for the firm taking over its fast-food restaurants there, including “Fun and Tasty” and “The Same One”, patent filings showed on Friday.
The world’s largest burger chain, with nearly 850 restaurants in Russia, is selling up to one of its local licensees in response to Russia’s military campaign in Ukraine and the subsequent wave of Western outrage and sanctions.
The company said on Friday that the trademarks registered with Russia’s Rospatent agency, from which it ultimately planned to choose one brand, also included “Just Like That” and “Open Checkout”.
McDonald’s, which owns 84% of its restaurants in Russia, is one of the biggest international brands to leave since February.
The restaurants that it owns are being sold to Alexander Govor, who runs a franchise operation of 25 restaurants. Other franchisees will be given the option of working under the new brand.
(Reporting by Reuters; Writing by Kevin Liffey; Editing by Susan Fenton)
A trademark is a symbol, word, or phrase legally registered or established by use as representing a company or product. It helps distinguish goods or services from those of others.
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