Fitness tracking app Strava confidentially files for IPO, Information reports

Editorial & Advertiser disclosure

Global Banking and Finance Review is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

Home > Finance > Fitness tracking app Strava confidentially files for IPO, Information reports

Finance

Fitness tracking app Strava confidentially files for IPO, Information reports

Published by Global Banking and Finance Review

Posted on January 8, 2026

Featured image for article about Finance

Tags:investment financial markets venture capital Digital banking

Strava Seeks IPO as Fitness Tracking App Prepares for Market Launch

Strava's IPO and Market Context

Jan 8 (Reuters) - Fitness tracking app Strava has confidentially filed for an initial public offering in recent weeks, the Information reported on Thursday, citing people with direct knowledge of the matter.

Overview of Strava's Business Model

The San Francisco-based company's offering could come as soon as this spring, the report said.

Recent IPO Activity in the Market

IPOs are expected to pick up in 2026 as anticipated rate cuts boost investor confidence and risk appetite, while a backlog of companies that delayed listings during a prolonged government shutdown rushes to go public early in the year.

Investor Sentiment and Future Outlook

Earlier this week, Brazilian digital bank PicPay filed for an IPO in the United States, after scrapping its initial plans in 2021 amid weak market conditions.

Reuters reported last year that Strava was looking to hire investment banks for its U.S. IPO.

The company was valued at $2.2 billion in a funding round completed in May. The financing round was led by Sequoia Capital, along with existing investors such as Jackson Square Ventures, TCV and Go4it Capital Partners, according to PitchBook.

Founded in 2009, the fitness platform blends workout tracking with social networking, allowing users to monitor performance across multiple sports, set goals, share progress and stay motivated. Its popularity surged during the pandemic as fitness enthusiasts embraced features such as giving "kudos", comparing results with friends and measuring themselves against elite athletes.

Strava's IPO would provide a potential exit for some of its longtime backers, including Sequoia Capital and TCV, the Information report said.

The company did not immediately respond to a Reuters request for comment.

(Reporting by Prakhar Srivastava in Bengaluru; Editing by Shilpi Majumdar)

Frequently Asked Questions about Fitness tracking app Strava confidentially files for IPO, Information reports

1What is an IPO?

An IPO, or Initial Public Offering, is the process through which a private company offers its shares to the public for the first time, allowing it to raise capital from public investors.

2What is venture capital?

Venture capital is a form of private equity financing provided by investors to startups and small businesses with long-term growth potential, often in exchange for equity ownership.

3What is investor sentiment?

Investor sentiment refers to the overall attitude of investors toward a particular security or financial market, which can influence market trends and investment decisions.