Published by Wanda Rich
Posted on September 30, 2022
3 min readLast updated: February 4, 2026
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Affordable and efficient, FinFolio utilizes a modern user interface that integrates reporting, portfolio analytics, rebalancing, trading, client billing, and a mobile-ready client portal in one easy to use platform.
The revenue of the portfolio management industry is on a continual rise in the U.S. and is projected to reach $282.9 billion U.S. dollars by the year 2024. This surge highlights the rise in demand for FinFolio’s market-leading feature set in an industry responding to sizable growth. It is also noteworthy that the current market size of the industry in the United States is $29.1 trillion (Q3 2020) with 186,452 businesses and industry employment of 533,169.
FinFolio provides portfolio management and reporting solutions for the ~40,000 RIAs and wealth managers in the space. RIAs with $100+ MM in assets are registered with the SEC and are the bread and butter of FinFolio’s business, though state-registered RIAs with less than $100MM in assets also find FinFolio affordable. With FinFolio’s software, RIAs deliver updated reports and bills to their clients and trade securities in their clients’ accounts.
The founder and CEO of FinFolio, Matthew Abar, commenced his journey in the late 1980s by creating portfolio management and reporting systems. Matthew further assisted in developing the Investment Advisory Network, the very first WRAP accounting product in the mid-1990s. As the CEO of Techfi, from the late 1990s to the early 2000s, he developed the first web-based portfolio management software for the wealth management space. Finally, Matthew founded FinFolio in 2008, a design-based portfolio management system that quickly saw success and profitability.
Matthew states, “FinFolio has embraced an expanded definition of portfolio management that includes reporting, rebalancing, trading, billing, a mobile-ready client portal, and all other elements of your back office, integrated into a single platform. RIAs are increasingly looking for affordable solutions that leverage the latest in technology along with a user-intuitive UI that minimizes learning curves and improves day-to-day efficiencies. FinFolio meets these challenges as a leader in our industry.”
A modern interface, aesthetically pleasing client reports, an open API with transparent functionalities, and powerful rebalancing software are the unique features of FinFolio in contrast to its competitors. On a mission to transform wealth management, FinFolio constructs back office software for professional wealth managers. Performance reporting, dashboards, billing and payouts, trade order management, composites, rebalancing, client portals, and an open REST API are extensive features integrated into the platform.
FinFolio is a leader in assisting Registered Investment Advisors, Family Offices and Broker/Dealers with managing the complexity of their back office. With the integration of design techniques and the focus on delivering simple and user-friendly services, this wealth management and trading software offers elite solutions in the marketplace.
Portfolio management refers to the art and science of making decisions about investment mix and policy, matching investments to objectives, and balancing risk against performance.
A Registered Investment Advisor (RIA) is a firm or individual that provides investment advice and is registered with the SEC or state regulators, adhering to fiduciary standards.
Client billing in wealth management involves the process of invoicing clients for services rendered, including management fees and other charges associated with investment services.
Rebalancing is the process of realigning the weightings of a portfolio of assets to maintain a desired level of asset allocation and risk.
A mobile-ready client portal is a web-based platform that allows clients to access their financial information and services through mobile devices, enhancing user experience and accessibility.
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