Published by Global Banking and Finance Review
Posted on December 2, 2025
1 min readLast updated: January 20, 2026
Germany's antitrust authority is reviewing Apple's app tracking rules, focusing on competition compliance with proposed neutral consent prompts.
BERLIN, Dec 2 (Reuters) - Germany's antitrust authority said on Tuesday it is assessing solutions proposed by Apple to address competition concerns over its App Tracking Transparency Framework (ATTF) and has launched a market test to gather feedback from app publishers, media associations, content providers and data protection authorities.
Bundeskartellamt chief Andreas Mundt said Apple had agreed to introduce neutral consent prompts for both its own apps and third-party apps, and that the authority's preliminary assessment indicated the proposals may resolve competition issues.
A final decision would follow the market test.
(Reporting by Kirsti Knolle, Editing by Friederike Heine)
The App Tracking Transparency Framework is a feature implemented by Apple that requires apps to obtain user consent before tracking their data across other apps and websites, aimed at enhancing user privacy.
Consent prompts are notifications or requests that ask users for permission to collect or use their personal data, often used in apps to comply with privacy regulations.
Competition compliance refers to adherence to laws and regulations designed to promote fair competition in the marketplace, preventing practices that could harm consumers or stifle competition.
A market test is a method used by regulatory authorities to evaluate the impact of proposed changes or solutions in a real-world setting, gathering feedback from stakeholders to inform final decisions.
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