Published by Gbaf News
Posted on August 22, 2018
4 min readLast updated: January 21, 2026
Eco-friendly tech start-ups from across Europe have gained a unique insight into corporate and commercial law at the GREENTECH CHALLENGE 2018 thanks to the event’s partnership with London law firm, Joelson.
The firm’s Managing Partner, Philippa Sturt and Associate, Matthew Overton were part of a team of official professional partners put together by the organisers of the pitch competition and growth programme to help entrepreneurs take their business to the next level.
Other big names supporting the event included accountancy firm Grant Thornton, INVESDOR and Friends of the Earth.
During the event, hosted at WeWork Moorgate in the heart of the City of London, Joelson’s team provided advice on seeking finance for start-ups, forming a company, partnership agreements and drafting shareholder and share option agreements.
In total 12 finalists made it through to the pitch final in London, with 10 businesses sharing their ideas with Joelson during the event and benefiting from the team’s legal insights.
The final winner was declared as Airlabs, a company developing new technology to create clean air zones in polluted cities. They will now receive free legal guidance from Joelson as part of their prize.
“We met with some fantastic start-ups at this year’s GREENTECH CHALLENGE in London and we were impressed with the pitches and ideas that they had brought to the table,” said Philippa.
“This internationally-focused challenge brings together businesses from across Europe, many of whom may have had no previous experience with London’s booming tech sector, so we were able to provide some fantastic local knowledge, which will hopefully help them with their future goals and ambitions.”
Joelson is an entrepreneurially focused law firm, which is well versed in the world of technology, having previously hosted several events at London’s popular Tech Week.
“The UK’s tech sector is a driving force within the national economy and is experiencing growth that far outpaces that of other sectors, which is why we are very excited to be supporting companies at the start of their journeys in this industry,” added Philippa.
Eco-friendly tech start-ups from across Europe have gained a unique insight into corporate and commercial law at the GREENTECH CHALLENGE 2018 thanks to the event’s partnership with London law firm, Joelson.
The firm’s Managing Partner, Philippa Sturt and Associate, Matthew Overton were part of a team of official professional partners put together by the organisers of the pitch competition and growth programme to help entrepreneurs take their business to the next level.
Other big names supporting the event included accountancy firm Grant Thornton, INVESDOR and Friends of the Earth.
During the event, hosted at WeWork Moorgate in the heart of the City of London, Joelson’s team provided advice on seeking finance for start-ups, forming a company, partnership agreements and drafting shareholder and share option agreements.
In total 12 finalists made it through to the pitch final in London, with 10 businesses sharing their ideas with Joelson during the event and benefiting from the team’s legal insights.
The final winner was declared as Airlabs, a company developing new technology to create clean air zones in polluted cities. They will now receive free legal guidance from Joelson as part of their prize.
“We met with some fantastic start-ups at this year’s GREENTECH CHALLENGE in London and we were impressed with the pitches and ideas that they had brought to the table,” said Philippa.
“This internationally-focused challenge brings together businesses from across Europe, many of whom may have had no previous experience with London’s booming tech sector, so we were able to provide some fantastic local knowledge, which will hopefully help them with their future goals and ambitions.”
Joelson is an entrepreneurially focused law firm, which is well versed in the world of technology, having previously hosted several events at London’s popular Tech Week.
“The UK’s tech sector is a driving force within the national economy and is experiencing growth that far outpaces that of other sectors, which is why we are very excited to be supporting companies at the start of their journeys in this industry,” added Philippa.
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