Editorial & Advertiser disclosure

Global Banking and Finance Review is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

Home > Finance > Diageo considering options including sale for China assets, Bloomberg News reports

Diageo considering options including sale for China assets, Bloomberg News reports

Published by Global Banking and Finance Review

Posted on January 13, 2026

Featured image for article about Finance

Tags:divestments financial management market conditions corporate strategy

Diageo considering options including sale for China assets, Bloomberg News re...

Diageo's Strategic Review of Chinese Assets

Jan 13 (Reuters) - Diageo is weighing options for its China assets, including a sale, Bloomberg News reported on Tuesday, citing people familiar with the matter, as the world's largest spirits maker looks to streamline its portfolio.

Market Challenges Facing Diageo

London-listed Diageo is grappling with tariff hikes in its key U.S market, high debt levels and indications that some younger consumers could be shifting away from drinking alcohol. In November, it had flagged a double-digit decline in sales in China.

Recent Divestments by Diageo

The report comes after the maker of Johnnie Walker whisky and Captain Morgan rum last month said it would sell its 65% stake in East African Breweries for $2.3 billion, divesting its last direct African beer holding.

Collaboration with Financial Advisors

Diageo is working with Goldman Sachs and UBS to review operations, including a more than 63% stake in Sichuan Swellfun, which distributes the Chinese distilled spirit Baiju, Bloomberg News said.

Reuters could not immediately verify the report. A spokesperson for Diageo declined to comment. Sichuan Swellfun could not be immediately reached for comment.

(Reporting by Pushkala Aripaka and Rishab Shaju in Bengaluru, and Emma Rumney in London; Editing by Eileen Soreng)

Frequently Asked Questions about Diageo considering options including sale for China assets, Bloomberg News reports

1What is a divestment?

A divestment is the process of selling off a subsidiary or business unit to streamline operations or improve financial performance.

2What is a portfolio in finance?

A portfolio is a collection of financial assets such as stocks, bonds, and other investments owned by an individual or institution.

3What are market conditions?

Market conditions refer to the current state of the financial markets, including factors like supply and demand, economic indicators, and investor sentiment.

4What is corporate strategy?

Corporate strategy is a company's overarching plan to achieve its goals and objectives, including decisions on resource allocation and market positioning.

5What is financial management?

Financial management involves planning, organizing, directing, and controlling financial activities to manage an organization's financial resources effectively.