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Home > Top Stories > DEVITT RE-LAUNCH DEALERCOVER – NEW & IMPROVED MOTORCYCLE DEALER INSURANCE

DEVITT RE-LAUNCH DEALERCOVER – NEW & IMPROVED MOTORCYCLE DEALER INSURANCE

Published by Gbaf News

Posted on January 4, 2014

3 min read

Last updated: January 22, 2026

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Devitt Insurance Services, a leading motorcycle insurance broker since 1936, has announced a re-launch of their motorcycle dealer insurance product, DealerCover.

devitt motorcycles

devitt motorcycles

Devitt has been arranging insurance for motorcycle dealers for over 35 years, offering customers practical advice about how they can choose different elements of cover to make sure they’re only paying for what their business needs.

There’s a long history of Devitt working closely with motorcycle dealers, as back in 1936 Devitt started selling insurance to bikers via dealers. Customers could buy their new bike and then ride it away on the same day, fully insured.

Devitt’s new and improved DealerCover can still be tailored to suit the exact requirements of the dealer, but they are now adding further value to their product, offering a free Business Assist package worth £230 with all new motorcycle dealer policies. Dealers can choose from a selection of business support products within the package to help out with other business priorities such as a Legal Document Library, Commercial Legal Expenses cover, Health and Safety and Risk Management.

The DealerCover product includes new Unaccompanied Demonstrations wording to enable dealers to offer more demonstrations to their customers to help make the sale easier.

Terry Whybro, Head of Commercial for Devitt stated: “After speaking with many of our customers, we found that dealers wanted more freedom to offer test rides to their potential customers”. He continued: “We’ve listened to dealers and have introduced new wording into our policy for unaccompanied demonstrations, which should make their job that little bit easier, along with the business assist package we’re including.”

Devitt Insurance Services, a leading motorcycle insurance broker since 1936, has announced a re-launch of their motorcycle dealer insurance product, DealerCover.

devitt motorcycles

devitt motorcycles

Devitt has been arranging insurance for motorcycle dealers for over 35 years, offering customers practical advice about how they can choose different elements of cover to make sure they’re only paying for what their business needs.

There’s a long history of Devitt working closely with motorcycle dealers, as back in 1936 Devitt started selling insurance to bikers via dealers. Customers could buy their new bike and then ride it away on the same day, fully insured.

Devitt’s new and improved DealerCover can still be tailored to suit the exact requirements of the dealer, but they are now adding further value to their product, offering a free Business Assist package worth £230 with all new motorcycle dealer policies. Dealers can choose from a selection of business support products within the package to help out with other business priorities such as a Legal Document Library, Commercial Legal Expenses cover, Health and Safety and Risk Management.

The DealerCover product includes new Unaccompanied Demonstrations wording to enable dealers to offer more demonstrations to their customers to help make the sale easier.

Terry Whybro, Head of Commercial for Devitt stated: “After speaking with many of our customers, we found that dealers wanted more freedom to offer test rides to their potential customers”. He continued: “We’ve listened to dealers and have introduced new wording into our policy for unaccompanied demonstrations, which should make their job that little bit easier, along with the business assist package we’re including.”